PARC awarded NSF funding to expand CCN research
PARC – the sole commercial organization funded within NSF's entire Future Internet Architectures program – will be collaborating with nine universities in a team led by UCLA for “Named-Data-Networking (NDN)” in a grant worth up to $8M.

Ethnography in Action: NEC Display Solutions
Case study in how PARC ethnographers helped NEC go beyond usability and incremental innovation in a mature industry to target new markets

Ethnography for opportunity discovery
Companies can easily miss new business opportunities when they have entrenched expertise that prevents them from envisioning new possibilities. Ethnography helps avoid costly mistakes and ensures greater product adoption.

Ethnography for organizations & processes
Entrenched practices often occur outside mainstream awareness. Ethnography helps identify the root cause and location of workplace problems, as well as the most promising avenues for addressing them.