SPOTLIGHTS:

 

FEATURES:

Marzieh Nabi
Marzieh NabiPatrick Maeda
Victoria BellottiPalghat Ramesh
Ryan RossiAntonio Williams
Frances YanYong Zhang

Marzieh Nabi
is the Director of Business Strategy in the Global Business Development team. With a broad background that encompasses system science, AI, ML, networked dynamics systems, robotics, and flight dynamics, Marzieh is interested in applications of these tools in energy, transportation, multi-agent system, and healthcare. 

Mobile Ordering Lets Customers Cut in Line — and That’s a Problem

James Glasnapp is a PARC social scientist who specializes in ethnography. As a result of his hyper-awareness of UX, he's often tortured by his own experiences with products. One area in which he sees need for improvement is the experience of mobile ordering versus physically standing in line. He shares his experiences and takeaways for how companies deal with their on-site and mobile app customers.