Mark Bernstein
President and Center Director, Palo Alto Research Center (PARC)

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Mark Bernstein has led one of the world's premier centers of innovation since 2001. He was named President and Center Director at this time to lead PARC in its transition from Xerox research division to independent research company. Under Bernstein's leadership, PARC has broadened its research and commercial focus while retaining close strategic ties with Xerox.

Since Bernstein assumed his role, PARC has entered into strategic research engagements with multiple government agencies and industry partners. PARC's commercial relationships include industry leaders in consumer electronics, biomedical sciences, enterprise computing, and renewable energy. Current non-confidential clients include top PC manufacturer and IT service provider Fujitsu Ltd., and one of the world's leading commercial printing companies, Dai Nippon Printing Co.

Motivated by his passion for moving products out of the research lab and into commercial applications, Bernstein has re-defined PARC's business strategy, streamlined organizational structure, and expanded customer relationships. He oversees nearly 200 of the world's leading experts in fields as diverse as materials science, distributed computing, human factors, mathematics, linguistics, and sociology.

Bernstein worked closely with PARC's previous leadership as Manager of Research Strategy under John Seely Brown (1992-1999), and as Associate Center Director under Michael Paige (2000). Bernstein came to PARC in 1979 with a broad background in the semiconductor industry. He joined the former General Sciences Laboratory as a researcher and later participated in the laboratory's joint venture Spectra Diode Laboratories (which later merged with JDS Uniphase).

Bernstein received his B.S. in Mechanical Engineering from the University of Colorado (1973), and an MBA from the College of Notre Dame (1991).