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Lawrence Lee
Senior Director of Strategy

Lawrence Lee is the Senior Director of Strategy for PARC, where he oversees the creation and execution of analytical tools and methodologies that support PARC’s business model of open innovation.

With the goal of helping PARC achieve a higher "hit" or success rate in innovation – while also increasing financial predictability in an inherently unpredictable business – Lawrence adapts practices in market analysis, financial modeling, and portfolio management. Drawing on this experience, Lawrence also shares PARC’s best practices in innovation management with companies around the world seeking to adapt them for their own goals.

Lawrence specializes in applying analytical methods to create go-to-market strategies for disruptive technologies. He was previously a Director of Business Development for PARC's Intelligent Systems research organization, where he led market analysis, strategic planning, and commercialization activities to bring novel software technologies to market. This experience shaped many of the strategic frameworks that Lawrence has developed and put into practice at PARC.

Prior to joining PARC, Lawrence co-founded Zoundry LLC, one of the first social commerce web services connecting bloggers with online retailers to enable word-of-mouth marketing. Previously, he served as Vice President of Business Development at Mirror Worlds Technologies, Inc., an enterprise and desktop search company that pioneered social information streams in the late 1990s. At Mirror Worlds, he managed strategic partnerships and helped raise three rounds of venture funding. During this time, Lawrence also co-authored a patent for a system that allows people to save online ads and receive enhanced content and special offers in the future, essentially "time-shifting" ads to transform them into useful content.

Earlier in his career, Lawrence worked in economic development in Philadelphia and invested in social ventures at CoreStates Bank. He holds an MBA from the Yale School of Management and joint bachelor degrees from Wharton and the School of Engineering and Applied Science at the University of Pennsylvania.


PARC publications

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Online planning to control a packaging infeed system

IAAI Conference on Innovative Applications of Artificial Intelligence

10 August 2011



Web 2.0 in the enterprise

KM World & Intranets 2007

6 November 2007

Model-based planning and control for reconfigurable manufacturing and packaging

World Batch Forum North American Conference

30 April 2007