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Makio Sasa

With more than 20 years of business experience in design consulting, industrial and interface design, and consumer research including usability testing and ethnographic studies, Makio Sasa leads PARC’s Innovation Services and ethnography business in Japan. Based in Japan, he works directly with clients, commercial work, and project management. 

Prior to PARC, Makio was a senior consultant at Universal Communication Design Association in Tokyo where he conducted research, delivered design services to the finance and life insurance industries, and directed multiple projects on service planning.  Before this, he spent much of his career at IID, Inc., a subsidiary of Nissan Motor Co., Ltd.  At IID, Makio managed research and design evaluation development with ethnographic and usability studies for a wide array of projects, including research on web usability for Rakuten, Japan’s largest Internet shopping mall; ethnographic studies of refrigerators for Samsung Electronics Japan; research on universal design of personal computers for Samsung Electronics Japan; a car navigation system development process for Honda; and many others.

Makio is an adjunct professor at the Graduate School for Design, Chiba University, Chiba; the Department of Design, Faculty of Engineering, Takushoku University, Tokyo; and the Graduate School for Management of Technology (MOT), Nippon Institute of Technology, Tokyo.  Dr. Sasa earned his Bachelor of Engineering in Industrial Design and Ph.D. in Engineering from Chiba University, Chiba.



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