As Senior Director of Marketing, Amy Hawman is responsible for leading PARC’s marketing efforts in growing its “Business of Breakthroughs,” from brand strategy and development to demand generation for PARC’s various technology and services offerings.
Amy brings extensive experience in marketing strategy development for a variety of technology and services companies to PARC. Over the past 20 years, she has led clients and organizations, both large and small, in positioning, online marketing strategy development and execution, and market opportunity analysis. She has held marketing and management positions at Antics Digital Marketing, Shaklee Corporation, Angara e-Commerce Systems, as well as at Xerox Corporation, where she held various positions including Vice President of Xerox.com. Prior to joining Xerox, Amy was a strategy consultant at Mars & Co consulting. Amy began her career as a product development engineer at Johnson & Johnson’s Personal Products Company.
Amy received her MBA from the Wharton School of Business at the University of Pennsylvania and a B.S. in Chemical Engineering from Lehigh University.