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PARC publications

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innovation services

Integrating local and remote worlds through channel blending

ACM Conference on Computer Supported Cooperative Work

11 February 2012

The Camera Doesn’t Lie: Rapid Observation to Create Better Customer Experiences

17 December 2013

In this white paper, learn:

  • How “rapid ethnography” can be effectively compressed into a relatively short period without losing impact
  • When rapid assessments are best used based on focus of inquiry, activity of interest, and findings meant to directly impact design
  • How LA Express Park utilized PARC’s REACT+ and, as a result, discovered new technology innovation opportunities and how to drive better dynamic parking CX

Download the white paper today to learn how your organization can uncover the “hidden obvious” for market-defining potential.

Understanding Dynamic Pricing for Parking in Los Angeles: Survey and Ethnographic Results

Human Computer Interaction International 2014

6 February 2014

Ethnographic study of projector use

YouTube (public video)

28 June 2009





focus areas




in the news   view all 

Mobile Ordering Lets Customers Cut in Line — and That’s a Problem
26 February 2017 | Venture Beat

What Carpoolers Really Want
14 December 2016 | The Atlantic: CITYLAB

Nine Requirements for a Successful Private Ridesharing System
29 November 2016 | TechCrunch


events   view all 

Building Compelling Value Into Smart Homes (panel)
17 May 2018 | Santa Clara, CA  

PARC Innovation Lab: A Blueprint for Innovation Leadership
16 September 2014 - 17 September 2014
PARC | Palo Alto, CA

Integrating Local and Remote Worlds Through Channel Blending
15 February 2012 - 15 February 2012 | Seattle, WA