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PARC publications

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technical publications

Understanding Dynamic Pricing for Parking in Los Angeles: Survey and Ethnographic Results

Human Computer Interaction International 2014

6 February 2014

Integrating local and remote worlds through channel blending

ACM Conference on Computer Supported Cooperative Work

11 February 2012

Ethnographic study of projector use

YouTube (public video)

28 June 2009

white papers

The Camera Doesn’t Lie: Rapid Observation to Create Better Customer Experiences

17 December 2013

In this white paper, learn:

  • How “rapid ethnography” can be effectively compressed into a relatively short period without losing impact
  • When rapid assessments are best used based on focus of inquiry, activity of interest, and findings meant to directly impact design
  • How LA Express Park utilized PARC’s REACT+ and, as a result, discovered new technology innovation opportunities and how to drive better dynamic parking CX

Download the white paper today to learn how your organization can uncover the “hidden obvious” for market-defining potential.





focus areas




in the news   view all 

Mobile Ordering Lets Customers Cut in Line — and That’s a Problem
26 February 2017 | Venture Beat

What Carpoolers Really Want
14 December 2016 | The Atlantic: CITYLAB

Nine Requirements for a Successful Private Ridesharing System
29 November 2016 | TechCrunch


events   view all 

Building Compelling Value Into Smart Homes (panel)
17 May 2018 | Santa Clara, CA  

PARC Innovation Lab: A Blueprint for Innovation Leadership
16 September 2014 - 17 September 2014
PARC | Palo Alto, CA

Integrating Local and Remote Worlds Through Channel Blending
15 February 2012 - 15 February 2012 | Seattle, WA