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PEOPLE:

 

Victoria Bellotti
  • socio-technical and interaction research
  • new technology opportunity discovery
  • personal information management, task management; user-centered design of context- and activity-aware computing systems

 

Patrick Cook

 

 

  • directs PARC Ethnography Services
  • manages delivery of service engagements to key customers
  • opportunity discovery, business practice transformation, training and competency transfer
  • expert on global SMB technology markets

 

 

 

James Glasnapp
  • evaluation, planning, behavioral theory, modeling, requirement analysis, competency transfer, advertising, and public health
  • ethnography for healthcare, distributed workplaces, human-display interaction
  • Ph.D., University of California, Berkeley

 

 

Nozomi Ikeya
  • capture and practical management of knowledge -- how knowledge is shared, acquired, transferred, and used as part of activities
  • ethnographic studies of work practice in various professional work settings, including emergency medical practice and system engineers' project management
  • Ph.D., Sociology, University of Manchester

 

Ellen Isaacs
  • user experience designer, studies the use of technology in real-world contexts, specializes in using highly iterative design techniques
  • tools that support lightweight communication and collaboration, mobile systems, and use of multimedia
  • co-authored "Designing from Both Sides of the Screen"
  • Ph.D., cognitive psychology, Stanford University

 

Luke Plurkowski
  • social "interaction analyst"
  • wide-ranging expertise in sociology, ethnomethodology, conversation analysis, ethnography, video analysis
  • improving human-robot interactional capabilities
  • delivering ethnography how-to training

 

Makio Sasa
  • leads PARC’s Innovation Services and ethnography business in Japan
  • more than 20 years of business experience in design consulting, industrial and interface design, and consumer research including, usability testing and ethnographic studies
  • Bachelor of Engineering in Industrial Design and Ph.D. in Engineering from Chiba University, Chiba.

 

Erik Vinkhuyzen
  • video-based ethnographic studies in great variety of settings
  • focuses on ways participants sequentially and multimodally organize their actions
  • Ph.D. from the University of Zurich in Switzerland

 

Yutaka Yamauchi
  • work practices and learning in the workplace
  • understanding and transforming practices of designing new technological artifacts; producing technological innovations
  • Ph.D., UCLA Anderson School of Management; Master's in Computer Science, Kyoto University