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Norihisa Awamura
  • Ethnographer, trainer, and facilitator at PARC's Tokyo, Japan office
  • Innovation project experience in various fields including construction, project management in an IT company, and everyday life of consumers
  • Delivers PARC's innovation training


Victoria Bellotti
  • Research Fellow and developer of PARC's Opportunity Discovery research and strategic investment targeting program
  • personal information management, task management; user-centered design of context- and activity-aware computing systems
  • Ph.D. in Human Computer Interaction from Queen Mary and Westfield College; M.S. in Ergonomics, and B.S. in Psychology from University College, all within London University in the United Kingdom
  • 20 patents
  • awarded membership of the ACM SIGCHI Academy for her contributions to the field and professional community of Human Computer Interface



Jennifer Englert
  • ethnography, user interface design and user experience
  • Ph.D., Cognitive Engineering, Ohio State University, B.A., Psychology, Angelo State University
  • 16 patents, 35 papers and book chapters


Cristina Gaitán
  • User Experience and Environmental Designer, Researcher
  • engage clients in design and innovation methodologies to solve technological and business service problems
  • design products, services, information graphics, and environments to create roadmaps for future technologies, technological experiences and holistic brand experiences
  • MFA, Interaction Design, California College of the Arts; BS, Architectural Design, University of Virginia


James Glasnapp
  • evaluation, planning, behavioral theory, modeling, requirement analysis, competency transfer, advertising, and public health
  • ethnography for transportation, healthcare, distributed workplaces, human-display interaction
  • Ph.D. and masters, University of California, Berkeley; Masters Certfication, Academy of Intuition Medicine



Alex Lattin
  • part of a team of human-centered insight researchers, User Experience and User Interaction designers, and strategists
  • focuses on growth strategy and innovation for both B2B and B2C industries
  • specialist in the technical, business model, and domain expertise development agendas required by organic innovation models
  • JD from The Ohio State University College of Law; BA in Political Science from DePauw University;


Luke Plurkowski
  • social "interaction analyst"
  • wide-ranging expertise in sociology, ethnomethodology, conversation analysis, ethnography, video analysis
  • improving human-robot interactional capabilities
  • delivering ethnography how-to training


Mary Ann Sprague
  • ethnography, user experience, user interface
  • M.S., Computer Science, Rochester Institute of Technology, B.S. Computer Science, Michigan Technological University
  • 15 patents, 10 papers


Frances Yan
  • product development; human-centered design and engineering
  • user experience designer and innovation consultant
  • M.A./M.Sc. Innovation Design Engineering, Royal College of Art and Imperial College London; B.S. Mechanical Engineering, University of California, Berkeley