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Victoria Bellotti
  • Research Fellow and developer of PARC's Opportunity Discovery research and strategic investment targeting program
  • personal information management, task management; user-centered design of context- and activity-aware computing systems
  • Ph.D. in Human Computer Interaction from Queen Mary and Westfield College; M.S. in Ergonomics, and B.S. in Psychology from University College, all within London University in the United Kingdom
  • 20 patents
  • awarded membership of the ACM SIGCHI Academy for her contributions to the field and professional community of Human Computer Interface



Patrick Cook



  • directs PARC Ethnography Services
  • manages delivery of service engagements to key customers
  • opportunity discovery, business practice transformation, training and competency transfer
  • expert on global SMB technology markets




James Glasnapp
  • evaluation, planning, behavioral theory, modeling, requirement analysis, competency transfer, advertising, and public health
  • ethnography for healthcare, distributed workplaces, human-display interaction
  • Ph.D., University of California, Berkeley



Luke Plurkowski
  • social "interaction analyst"
  • wide-ranging expertise in sociology, ethnomethodology, conversation analysis, ethnography, video analysis
  • improving human-robot interactional capabilities
  • delivering ethnography how-to training


Makio Sasa
  • leads PARC’s Innovation Services and ethnography business in Japan
  • more than 20 years of business experience in design consulting, industrial and interface design, and consumer research including, usability testing and ethnographic studies
  • Bachelor of Engineering in Industrial Design and Ph.D. in Engineering from Chiba University, Chiba.


Erik Vinkhuyzen
  • video-based ethnographic studies in great variety of settings
  • focuses on ways participants sequentially and multimodally organize their actions
  • Ph.D. from the University of Zurich in Switzerland