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Norihisa Awamura
  • Ethnographer, trainer, and facilitator at PARC's Tokyo, Japan office
  • Innovation project experience in various fields including construction, project management in an IT company, and everyday life of consumers
  • Delivers PARC's innovation training


Victoria Bellotti
  • Research Fellow and developer of PARC's Opportunity Discovery research and strategic investment targeting program
  • personal information management, task management; user-centered design of context- and activity-aware computing systems
  • Ph.D. in Human Computer Interaction from Queen Mary and Westfield College; M.S. in Ergonomics, and B.S. in Psychology from University College, all within London University in the United Kingdom
  • 20 patents
  • awarded membership of the ACM SIGCHI Academy for her contributions to the field and professional community of Human Computer Interface



Jeremy Clark
Jeremy Clark
Director of Innovation Services

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  • leads a team of human-centered insight researchers, User Experience and User Interaction designers, and strategists
  • growth strategy and innovation researcher and author
  • focuses on the technologies and social processes that enable the democratization of innovation
  • specialist in early-stage market validation of breakthrough concepts
  • BCom (Commerce), Birmingham University in England; MBA in Strategy from the University of Chicago


Jennifer Englert
  • ethnography, user interface design and user experience
  • Ph.D., Cognitive Engineering, Ohio State University, B.A., Psychology, Angelo State University
  • 16 patents, 35 papers and book chapters


Cristina Gaitán
  • User Experience and Environmental Designer, Researcher
  • engage clients in design and innovation methodologies to solve technological and business service problems
  • design products, services, information graphics, and environments to create roadmaps for future technologies, technological experiences and holistic brand experiences
  • MFA, Interaction Design, California College of the Arts; BS, Architectural Design, University of Virginia


James Glasnapp
  • evaluation, planning, behavioral theory, modeling, requirement analysis, competency transfer, advertising, and public health
  • ethnography for transportation, healthcare, distributed workplaces, human-display interaction
  • Ph.D. and masters, University of California, Berkeley; Masters Certfication, Academy of Intuition Medicine



Soichiro Iga
  • extensive experience in integrating technology-centric innovation and human-centered innovation, leveraging ethnographic approaches
  • applications include electronic whiteboard systems, RFID systems, tabletop computer systems, remote collaboration systems, among others
  • Ph.D. and master's degree from Keio University


Mike Kuniavsky
  • user experience designer, researcher, and author 
  • with more than 20 years experience, designs products, business processes, and services at the leading edge of technological change
  • Co-founder of ThingM and Adaptive Path
  • Dual major B.S./B.A. in Computer Science and Film/Video Studies from the University of Michigan


Alex Lattin
  • part of a team of human-centered insight researchers, User Experience and User Interaction designers, and strategists
  • focuses on growth strategy and innovation for both B2B and B2C industries
  • specialist in the technical, business model, and domain expertise development agendas required by organic innovation models
  • JD from The Ohio State University College of Law; BA in Political Science from DePauw University;


Teresa Lunt
Teresa Lunt
Vice President, Content-Centric Networking

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  • Vice President, Content-Centric Networking
  • previously Vice President, PARC's Computer Science Laboratory
  • was an Assistant Director and Program Manager in DARPA's Information Technology Office; led teams at SRI International
  • M.A., Applied Mathematics, Indiana University, A.B., Geophysics, Princeton University


Aki Ohashi
Aki Ohashi
Director of Business Development

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  • business development for Japanese market; ethnographic services
  • Partner with the Venture Capital Investment Division of ngi group, inc. (formerly Netage, Inc.) in Japan
  • COO of Tilefile, KK
  • management and IT consulting at L.E.K. Consulting and Cognizant Technology Solutions
  • MBA, Carnegie Mellon University


Luke Plurkowski
  • social "interaction analyst"
  • wide-ranging expertise in sociology, ethnomethodology, conversation analysis, ethnography, video analysis
  • improving human-robot interactional capabilities
  • delivering ethnography how-to training


Mary Ann Sprague
  • ethnography, user experience, user interface
  • M.S., Computer Science, Rochester Institute of Technology, B.S. Computer Science, Michigan Technological University
  • 15 patents, 10 papers


David Taylor
  • user experience designer
  • designs intelligible, elegant interfaces that make complex technology easy to use and understand
  • expertise includes interaction design, information architecture, visual design, prototyping, usability


Frances Yan
  • product development; human-centered design and engineering
  • user experience designer and innovation consultant
  • M.A./M.Sc. Innovation Design Engineering, Royal College of Art and Imperial College London; B.S. Mechanical Engineering, University of California, Berkeley