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Victoria Bellotti
  • Research Fellow and developer of PARC's Opportunity Discovery research and strategic investment targeting program
  • personal information management, task management; user-centered design of context- and activity-aware computing systems
  • Ph.D. in Human Computer Interaction from Queen Mary and Westfield College; M.S. in Ergonomics, and B.S. in Psychology from University College, all within London University in the United Kingdom
  • 20 patents
  • awarded membership of the ACM SIGCHI Academy for her contributions to the field and professional community of Human Computer Interface



Jeremy Clark
  • growth strategy and innovation researcher and author
  • focuses on the technologies and social processes that enable the democratization of innovation
  • specialist in early-stage market validation of breakthrough concepts
  • BCom (Commerce), Birmingham University in England; MBA in Strategy from the University of Chicago


Patrick Cook



  • directs PARC Ethnography Services
  • manages delivery of service engagements to key customers
  • opportunity discovery, business practice transformation, training and competency transfer
  • expert on global SMB technology markets




Sean Crotty
  • Director of Business Development
  • technology partnership deals related to energy and cleantech, human-centered innovation services, major universities, the financial sector, and strategic multi-national conglomerates based in North America, South America, Europe, Middle East, and Africa
  • M.B.A., Multinational Management from The Wharton School and M.A., International Studies from The Lauder Institute, both at the University of Pennsylvania; B.S., Electrical Engineering, Yale University


Honglu Du
  • human-computer interaction 
  • computer-supported communication, collaboration, learning
  • social needs through computing applications
  • Ph.D., Human Computer Interaction, Penn State; B.S., Management Information System, Renmin University of China


James Glasnapp
  • evaluation, planning, behavioral theory, modeling, requirement analysis, competency transfer, advertising, and public health
  • ethnography for healthcare, distributed workplaces, human-display interaction
  • Ph.D., University of California, Berkeley



Mike Kuniavsky
  • user experience designer, researcher, and author 
  • with more than 20 years experience, designs products, business processes, and services at the leading edge of technological change
  • Co-founder of ThingM and Adaptive Path
  • Dual major B.S./B.A. in Computer Science and Film/Video Studies from the University of Michigan


Teresa Lunt
Teresa Lunt
Vice President, Computing Science Laboratory

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  • directs wide range of research activities including content-centric networking, ethnography, and ubiquitous computing
  • was an Assistant Director and Program Manager in DARPA's Information Technology Office; led teams at SRI International
  • M.A., Applied Mathematics, Indiana University, A.B., Geophysics, Princeton University


Aki Ohashi
Aki Ohashi
Director of Business Development

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  • business development for Japanese market; ethnographic services
  • Partner with the Venture Capital Investment Division of ngi group, inc. (formerly Netage, Inc.) in Japan
  • COO of Tilefile, KK
  • management and IT consulting at L.E.K. Consulting and Cognizant Technology Solutions
  • MBA, Carnegie Mellon University


Luke Plurkowski
  • social "interaction analyst"
  • wide-ranging expertise in sociology, ethnomethodology, conversation analysis, ethnography, video analysis
  • improving human-robot interactional capabilities
  • delivering ethnography how-to training


Makio Sasa
  • leads PARC’s Innovation Services and ethnography business in Japan
  • more than 20 years of business experience in design consulting, industrial and interface design, and consumer research including, usability testing and ethnographic studies
  • Bachelor of Engineering in Industrial Design and Ph.D. in Engineering from Chiba University, Chiba.


Jatinder Singh
Jatinder Singh
Director of Mobile Innovation Strategy

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  • business, innovation, and research in networking, computing, telecommunications and mobile platforms
  • directs mobile innovation and develops market, product, and commercialization strategies
  • Ph.D., M.S., Electrical Engineering, Stanford University; B.S., Electrical Engineering, IIT New Delhi




David Taylor
  • user experience designer
  • designs intelligible, elegant interfaces that make complex technology easy to use and understand
  • expertise includes interaction design, information architecture, visual design, prototyping, usability


Erik Vinkhuyzen
  • video-based ethnographic studies in great variety of settings
  • focuses on ways participants sequentially and multimodally organize their actions
  • Ph.D. from the University of Zurich in Switzerland