Anthropologists
dig into business
Researchers observe consumer
habits to design new products.
K. Oanh Ha, San Jose Mercury
News, August 9, 2004
PARC was a pioneer in tapping
anthropologists, hiring its first one in the
late 1970s. "I try to infuse a range
of perspectives and challenges from the real
world into the process of designing technology,"
Dalal said. "My role is to bring the
outside in."
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