'Second Life' Lessons: Cisco, IBM Pace Corporate Push Into Virtual Worlds
Companies as varied as Toyota, Dell, Sears, and Adidas
have all established bulkheads in the 3-D virtual
world called "Second
Life." Is this influx of brands an exciting precursor of how we'll
be conducting business very soon, or the ultimate
exercise in corporate flat-footedness?
Alice LaPlante, Information Week, February 3, 2007
"What the useful application will be for business is the million dollar question," says Bob Moore, a member of the research staff at the Computing Science Laboratory at Xerox Palo Alto Research Center (PARC), who studies virtual worlds. "A lot of it is just plain hype. We see corporations are excited about it -- just as we were excited when we first discovered it -- but the jury is still out about the real business value."
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