Verbal reasoning and the new internet goldrush
The future of search is not about retrieving information, it is about understanding the text .
John Sterlicchi, Guardian Unlimited, March 27, 2007
Powerset certainly does have an impressive pedigree. The company has licensed computational linguistics technology from the famous Palo Alto Research Center in Silicon Valley, which it plans to turn into a "natural language" search engine.
Ron Kaplan, who moved from PARC to Powerset to be chief technology and science officer, has spent 30 years working at the centre and is respected as a leader in the computational linguistics field. Over the years he and his colleagues have solved many of the technical challenges facing natural language search, such as being able to overcome ambiguities in language to better hone in on more relevant results.
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