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Is Your Firm Ready for a New Wave of Interactive Technology?
We are fast approaching an era where technology will be able to provide consumers with instant information based on what they are doing and what they want.
Worth Reading: The Quick Take from Kiplinger, Kiplinger.com, April 2008
Excerpt:
Business will soon need to stop thinking of cell phones as phones, GPS devices as providers of directions, and cameras as cameras. And they'll have to stop thinking that way long before consumers do. Welcome to the age of "ubiquitous computing," when all those devices will not only work together -- without a person necessarily aware of the interactions -- but also interpret a person's behavior and even their intent so that businesses can provide them with relevant information or services.
"Intent-aware technologies have broad implications for the future of how businesses relate to consumers. How do people behave and use a company's products? What are the best ways for making recommendations or prompting a person to take action?" says the technology research company Palo Alto Research Center Inc. (PARC). "Having that class of information has great power for any organization -- and acting on it could fundamentally alter the customer-vendor relationship, as well as an organization's operations."
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