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Getting innovation out of the lab at Xerox

Jon Fortt, FORTUNE Big Tech, April 30, 2008

Excerpts from the article:

...PARC has come a long way. A generation ago, the Palo Alto Research Center famously developed many of the technologies that led to modern PCs from folks like Apple and Dell, but never got them beyond the lab. Today the unit is determined to get its inventions out of the lab, even if it means sacrificing secrecy.

To underscore that point, the company’s normally secretive Silicon Valley researchers and their colleagues from around the world held an open house this week to show off surprising projects they’re developing. Among them: A blood scanner that uses a twist on laser printing technology to spot rogue cells, a type of paper that can be erased by ultraviolet light and reused, and...

I sat down with Chief Technology Officer Sophie Vandebroek after the demonstrations to talk about how she manages the tough trade-offs in Xerox’s technology development –- building versus buying, managing risk and partnering up with other companies. Here’s an edited transcript of our conversation...

 

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