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The changing model: Moving technologies from research to applications
Conferences & Talks

2010 Flexible Electronics & Displays Conference

2 February 2010
Phoenix, Arizona, USA



What has to change in the lab-to-market model when there is disruptive change in technologies or markets, such as that now being driven by flexible electronics?

Typical lab-to-market models using primarily internal resources can respond well to incremental market or technology changes, and can also be optimized for rapid development cycles. However, they do NOT handle major disruptions in markets or technologies because too many pieces of the ecosystem have to change simultaneously.

Based on PARC's experience across a range of technologies and industries which has resulted in over 30 new businesses, Mark Bernstein, CEO of PARC, shares some lessons learned and recommendations for addressing the challenges raised by disrupted lab-to-market ecosystems.

This presentation covers: (1) how companies can create an early warning system, bring in outside expertise/ open innovation partners, and position themselves flexibly for new near- and long-term opportunities; (2) specific case studies; and (3) PARC’s view of the ecosystem framework for developing products based on flexible electronics.

More about the event at: www.parc.com/flextech2010


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media coverage


PARC to address disruptive innovation in the flexible electronics industry and showcase materials-to-device capabilities at FlexTech 2010
CEO Mark Bernstein will deliver a keynote address on the changing ecosystem model for moving technologies from research to applications
27 January 2010 | news release


FlexTech Alliance Opens Registration and Announces Keynote for 2010 Flexible Electronics & Displays Conference
12 October 2009 | FlexTech News