EVENTS:
Ethnography as a cultural practice
PARC Forum
- Steve Portigal, Portigal Consulting
Ethnography in Industry
22 July 2010
4:00-5:00pm
George E. Pake Auditorium, PARC
map/ directions
Description
Culture is everywhere we look, and (perhaps more importantly) everywhere we don't look. It informs our work, our purchases, our usage, our expectations, our comfort, and our communications. In this presentation, Steve will discuss the use of ethnographic research in the product development process and suggest how an understanding of culture is a crucial component in innovation.
***This talk is part of ourĀ "Ethnography in Industry" speaker series***
Presenter(s)
Steve Portigal is the founder of Portigal Consulting, a bite-sized Bay Area firm that helps clients to discover and act on new insights about themselves and their customers. In the past 15 years, Steve has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, architects, rock musicians, home-automation enthusiasts, credit-default swap traders, and radiologists. His work has informed the development of mobile devices, medical information systems, music gear, wine packaging, financial services, corporate intranets, videoconferencing systems, and iPod accessories.
Steve writes regularly on topics from interaction design to pop culture for interactions, Core77, Ambidextrous, Johnny Holland and the Portigal Consulting blog, All This ChittahChattah. He has a graduate degree in Human-Computer Interaction from the University of Guelph and is an avid photographer who has a Museum of Foreign Groceries in his home.
upcoming events
view all

Silicon Valley Photovoltaics Society monthly meeting (SVPVS)
8 September 2010
George E. Pake Auditorium, PARC
Printed electronics – technologies, challenges and applications
Jurgen Daniel
8 September 2010 - 10 September 2010 | Muju
Conferences & Talks
Flexible and printed electronics for sensors, displays and photovoltaics
Jurgen Daniel, Tse Nga (Tina) Ng, Ana Arias, Leah Lucas Lavery, Sean Garner, Beverly Russo, Brent Krusor, Bob Street, Rene Lujan, William Wong
8 September 2010 - 10 September 2010 | Jeollabuk-do
Conferences & Talks
Performative Verbs and Performative Acts
Cleo Condoravdi
9 September 2010 - 11 September 2010 | Saarbruecken
Conferences & Talks
Open innovation: in practice
Jennifer Ernst, Director of Business Development, PARC
9 September 2010 | George E. Pake Auditorium, PARC
PARC Forum
