home › event - ethnography as a cultural practice
Ethnography as a cultural practice
series: Ethnography in Industry
22 July 2010
George E. Pake Auditorium, PARC
Culture is everywhere we look, and (perhaps more importantly) everywhere we don't look. It informs our work, our purchases, our usage, our expectations, our comfort, and our communications. In this presentation, Steve will discuss the use of ethnographic research in the product development process and suggest how an understanding of culture is a crucial component in innovation.
Steve Portigal is the founder of Portigal Consulting, a bite-sized Bay Area firm that helps clients to discover and act on new insights about themselves and their customers. In the past 15 years, Steve has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, architects, rock musicians, home-automation enthusiasts, credit-default swap traders, and radiologists. His work has informed the development of mobile devices, medical information systems, music gear, wine packaging, financial services, corporate intranets, videoconferencing systems, and iPod accessories.
Steve writes regularly on topics from interaction design to pop culture for interactions, Core77, Ambidextrous, Johnny Holland and the Portigal Consulting blog, All This ChittahChattah. He has a graduate degree in Human-Computer Interaction from the University of Guelph and is an avid photographer who has a Museum of Foreign Groceries in his home.
upcoming events view all
Time to Change – Culture and Brand Disruption Leading to Innovation
Susan Etlinger, Bryan Kramer, Michela Stribling, Todd Wilms
16 January 2014 | George E. Pake Auditorium, PARC
Solgel processed oxide thin-film transistors with mobility up to 30cm2/Vs
Tse Nga (Tina) Ng, Author, Rene Lujan, Author, Bob Street, Author
3 February 2014
Conferences & Talks