home › event - want to be retweeted? large scale analytics on factors impacting retweet in twitter network

EVENT:

Want to be retweeted? Large scale analytics on factors impacting retweet in Twitter network

IEEE SocialCom 2010

20 August 2010 - 22 August 2010
Minneapolis, Minnesota, USA

 

description

Retweeting is the key mechanism for information diffusion in Twitter. It emerged as a simple yet powerful way of disseminating information in the Twitter social network. Even though a lot of information is shared in Twitter, little is known yet about how and why certain information spreads more widely than others.

In this paper, we examine a number of features that might affect retweetability of tweets. We gathered content and contextual features from 74M tweets and used this data set to identify factors that are significantly associated with retweet rate. We also built a predictive retweet model. We found that, amongst content features, URLs and hashtags have strong relationships with retweetability. Amongst contextual features, the number of followers and followees, as well as the age of the account, seem to affect retweetability, while, interestingly, the number of past tweets does not predict retweetability of a user’s tweet. We believe that this research would inform the design of sensemaking and analytics tools for social media streams.

 

upcoming events   view all 

The Cutting Edge of Artificial Intelligence
Tolga Kurtoglu, Margareta Ackerman, Andra Keay, Piero Scaruffi, Allen Saakyan
22 February 2018 | George E. Pake Auditorium, PARC
PARC Forum  

Printed Electronics: From Vision to Disruption
Markus Larsson
13 March 2018 | Munich, Germany
Conferences & Talks  

The Ghost in the Smart Machine (Panel)
Tolga Kurtoglu, Panelist
22 March 2018 | Chicago, IL
Conferences & Talks  

Bringing Reliable (and Transparent) AI to Business (Keynote)
Tolga Kurtoglu, Keynote Speaker
26 April 2018 | Seattle, WA
Conferences & Talks