home › event - want to be retweeted? large scale analytics on factors impacting retweet in twitter network

EVENT:

Want to be retweeted? Large scale analytics on factors impacting retweet in Twitter network

IEEE SocialCom 2010

20 August 2010 - 22 August 2010
Minneapolis, Minnesota, USA

 

description

Retweeting is the key mechanism for information diffusion in Twitter. It emerged as a simple yet powerful way of disseminating information in the Twitter social network. Even though a lot of information is shared in Twitter, little is known yet about how and why certain information spreads more widely than others.

In this paper, we examine a number of features that might affect retweetability of tweets. We gathered content and contextual features from 74M tweets and used this data set to identify factors that are significantly associated with retweet rate. We also built a predictive retweet model. We found that, amongst content features, URLs and hashtags have strong relationships with retweetability. Amongst contextual features, the number of followers and followees, as well as the age of the account, seem to affect retweetability, while, interestingly, the number of past tweets does not predict retweetability of a user’s tweet. We believe that this research would inform the design of sensemaking and analytics tools for social media streams.

 

upcoming events   view all 

Automated Data Integration
Eric Huang, Author, Saigopal Nelaturi
27 October 2014
Conferences & Talks  

Global Competitiveness: The Role of Innovation and Productivity
Stephen Hoover, CEO, PARC
27 October 2014 | Toronto, Canada
Conferences & Talks  

The Internet of Everything
Stephen Hoover, CEO, PARC
28 October 2014 | Toronto, Canada
Conferences & Talks  

Open Forum: Cities and the Digital Frontier
Mike Steep
30 October 2014
George E. Pake Auditorium, PARC | Palo Alto, CA

Churchill Club