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Phenomena of value co-creation in service
Conferences and Talks
18 October 2010 - 20 October 2010
Co-creation of value has been one of the central notions in the recent development of service research. While it is important to take the intersubjective nature of value co-creation into consideration for understanding the phenomena of value co-creation, there has not been much discussion as to how to approach the phenomena despite existent approaches having limitations. The paper introduces a framework for understanding service practice through the examination of practical and concrete organization of service activities. A case study of information service is introduced to demonstrate the application of the framework and to discuss further research possibilities.
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