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Ubiquitous Computing for Business: Find New Markets, Create Better Businesses, and Reach Customers Around the World
28 April 2011
George E. Pake Auditorium, PARC
From the Web to the iPod, cell phones to social networks, a few extraordinary technologies have changed the world, enabling massive new industries and destroying companies that couldn't adapt. Ubiquitous Computing ("UbiComp") technologies continue to interweave computing more deeply into human life than ever before.
How does ubicomp fit into the landscape of other such trends? How can companies incorporate this game-changing technology into their products, services, processes, and strategies -- while mitigating their risks and making better decisions about "build vs. buy"?
Ubicomp was coined at PARC in the 1990s and has evolved here, and elsewhere, since. In this talk, PARC ubicomp area manager Bo Begole shares how executives, technology managers, entrepreneurs, and inventors can understand and exploit the disruptive business possibilities of ubiquitous computing... helping them sort hype from real value.
Books and author will be available on site for signing.
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