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Finding the Key to Success From the Unknown: Strategies for Transformative Innovation
Conferences & Talks

PDMA Product Innovation Management -- 35th annual global conference

1 November 2011 - 1 November 2011
Phoenix, Arizona



The Product Development and Management Association (PDMA) is the premier and largest product development association in the world for product development, management, and innovation professionals. PDMA champions a global community that enables people and businesses to grow and prosper through the innovation, introduction, and management of new products and services to the world market. With this 35th annual Product Innovation Management Annual Global Conference, PDMA provides the latest in product and service development knowledge and practices that are applicable to real world situations.


How can companies move beyond incremental innovation to leap forward in their core business, enter a new market, or do both? Since moving from an internal R&D center for a single client to a business for open innovation with a broad set of clients, PARC, a Xerox company, has expanded into entirely new application problems, industries, and new innovation practices. PARC CEO Stephen Hoover will draw on this experience to provoke insights and share strategies into how one achieve success in commercial product development while minimizing risk – especially when looking beyond the boundaries of the known into the unknown.



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