home › event - if you build it they might stay: retention mechanisms in world of warcraft

EVENT:

If You Build It They Might Stay: Retention Mechanisms in World of Warcraft
Conferences & Talks

The 6th International Conference on the Foundations of Digital Games (FDG 2011)

28 June 2011
Bordeaux, France

 

description

We analyze mechanisms of player retention and commitment in massively multiplayer online games. Our ground assumptions on player retention are based on a marketing model of customer retention and commitment. To measure the influence of gameplay, in-game sociality, and real-life status on player commitment, we use the following metrics: weekly play time, stop rate, and number of years respondents have been playing the game. The cross-cultural sample is composed of 2865 World of Warcraft players from North-America, Europe, Taiwan, and Hong-Kong who completed an online questionnaire. We differentiate players in terms of demographic categories including age, region, gender, and marital status.

 

upcoming events   view all 

Additive Manufacturing for Electronics “Beyond Moore”
Janos Veres
5 December 2016 | San Francisco, CA
Conferences & Talks  

Metamaterial Frequency-Adaptive Steerable Technology (M-FAST)
6 December 2016 - 8 December 2016 | London, United Kingdom
Conferences & Talks  

The Future of Work
Stephen Hoover
12 December 2016 | Stanford, CA
Conferences & Talks  

Connecting through Play: Tech to Augment In-Person Interaction
Katherine Isbister
15 December 2016 | George E. Pake Auditorium, PARC
PARC Forum