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Myths and Misconceptions: How to use Intellectual Property Rights and Export to Expand and Protect your Business

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1 November 2011
George E. Pake Auditorium, PARC, 3333 Coyote Hill Road, Palo Alto, California



During these difficult economic times, small businesses and entrepreneurs must continually innovate and explore new markets in order to survive. Understanding your intellectual property (IP) rights is critical to protecting and commercializing your innovation. As global trade becomes a significant contributor to the revenue growth of businesses, companies must also learn how export their products to foreign markets.  A thorough appreciation of the IP landscape in each market is essential to strategically place your product in the best position for success.

This event offers a rare opportunity for entrepreneurs, small businesses, and independent inventors in the Asian-American community to meet with several government experts from the USPTO, the White House and Department of Commerce’s US Commercial Service in Silicon Valley. The audience will be able to ask domestic and international questions related to protecting and enforcing patents, trade secrets, trademarks, copyrights, domain names and also exporting to overseas markets.  Join us to hear experts discuss many of the common misunderstandings and mistakes that U.S. businesses often make in attempting to protect and enforce their intellectual property rights (IPR) both domestically and internationally.  Each of the experts will identify and explain problem areas related to their discipline.  Panel discussions will also be included to allow the audience to hear from different viewpoints on international trade with overseas partners. A special panel topic will be devoted to China issues, where counterfeiting and piracy are critical concerns for U.S. firms.  There will be an opportunity to sign up for one on one meetings with our experts.


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