home › event - cto forum roundtable: building next generation mobile platform


CTO Forum Roundtable: Building Next Generation Mobile Platform
Conferences & Talks

CTO Forum Roundtable Agenda

27 October 2011
St. Regis Hotel, San Francisco, California



Building Next Generation Mobile Platform:

We are well positioned to experience new era of integrated-retailing with internet, mobile and e-commerce technologies gaining maturity and offering consistency, agility, and performance.  According to National Retail Federation ‘Mobile Retailing Blueprint’ study, in 2015, shoppers around the world are expected to use their mobile phones to purchase goods and services worth close to $120 billion. That amount represents about 8 percent of the total e-commerce market. In addition, payment for goods or services and money transfers initiated from a mobile phone will reach almost $630 billion by 2014, up from $170 billion in 2010. The advances in mobile technology are presenting unparallel opportunities for the retail industry.

Mobile is not only considered the fourth retail channel beside web, store, and catalog, it tends to be an enabler for the other three channels as well. Consumers are already using phones and other mobile devices to not only pay for purchases, but also to interact with retailers in a variety of other ways. Mobile retail represents both a new way to shop and a new payment paradigm.  The emergence of the mobile channel will affect the entire retail organization—distribution, operations, merchandising, marketing, human resources, and customer service.


upcoming events   view all 

Automated Data Integration
Eric Huang, Author, Saigopal Nelaturi
27 October 2014
Conferences & Talks  

Global Competitiveness: The Role of Innovation and Productivity
Stephen Hoover, CEO, PARC
27 October 2014 | Toronto, Canada
Conferences & Talks  

The Internet of Everything
Stephen Hoover, CEO, PARC
28 October 2014 | Toronto, Canada
Conferences & Talks  

Open Forum: Cities and the Digital Frontier
Mike Steep
30 October 2014
George E. Pake Auditorium, PARC | Palo Alto, CA

Churchill Club