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How an Organization Becomes and Stays Innovative
Conferences & Talks

ITSMA 2012 Marketing Leadership Forum

12 June 2012
Westin Verasa, Napa, California



Every company or business unit wants to be "more innovative." But what comes after the ideas? In other words, how can we move beyond the ideation phase to the real implementation? It's not easy to balance the pressure of meeting short-term targets with creating new opportunities or addressing long-term trends.

In this session, Lawrence Lee, Senior Director of Strategy at PARC, a Xerox company, will explore innovation management best practices developed over the organization's 40 years as an R&D center, with the last 10 years as a business in open innovation. He will share multiple examples and practices for sustaining an organization's innovation engine -- from fundamental mindsets for transforming an innovation culture to frameworks for effective innovation partnerships.