home › event - picoda: privacy-preserving smart coupon delivery architecture

EVENT:

PiCoDa: Privacy-preserving Smart Coupon Delivery Architecture
Conferences & Talks

Hot Topics in Privacy-Preserving Technologies 2012

13 July 2012

 

description

In this paper, we propose a new privacy-preserving smart coupon delivery system called PiCoDa. Like prior work on private behavioral targeted advertising, PiCoDa protects user data by performing targeting on the end-user’s device. However, PiCoDa makes two more guarantees: it verifies a user’s eligibility for a coupon, and it protects the vendor’s privacy by not revealing the targeting strategy. To accommodate the constraints of different targeting strategies, PiCoDa provides two targeting protocols that tradeoff user privacy and vendor privacy in different ways. We show how both designs meet requirements for user privacy, vendor protection, and robustness. In addition, we present simulation results of the protocols using realistic parameters to further validate the efficiency and effectiveness of PiCoDa.
 

upcoming events   view all 

The Cutting Edge of Artificial Intelligence
Tolga Kurtoglu, Margareta Ackerman, Andra Keay, Piero Scaruffi, Allen Saakyan
22 February 2018 | George E. Pake Auditorium, PARC
PARC Forum  

Printed Electronics: From Vision to Disruption
Markus Larsson
13 March 2018 | Munich, Germany
Conferences & Talks  

The Ghost in the Smart Machine (Panel)
Tolga Kurtoglu, Panelist
22 March 2018 | Chicago, IL
Conferences & Talks  

Robots, AI and the Future of Work (Plenary Session)
Tolga Kurtoglu
17 April 2018 | Miami, FL
Conferences & Talks  

Bringing Reliable (and Transparent) AI to Business (Keynote)
Tolga Kurtoglu, Keynote Speaker
26 April 2018 | Seattle, WA
Conferences & Talks