home › event - front end of innovation 2013

EVENT:

Front End of Innovation 2013
Conferences & Talks

Innovation and Ethnography: What Your Customers Can't Tell You

6 May 2013
1:20-2:00pm
Seaport Hotel & World Trade Center, Boston, Massachusetts

 

description

Henry Ford famously said, “If I had asked people what they wanted, they would have said a faster horse.”  Focus groups and surveys are useful for incremental improvements, but people can’t tell you what they would want if only you could invent it. This is where ethnography comes in. By directly observing what people do – not what they say they do – and systematically analyzing their behavior, ethnography reveals opportunities for new product concepts and designs.

This session will use real-world case studies to show how we use ethnography to uncover insights about human practices and, using iterative design methods, build innovative technology that meets unmet market needs.

 

upcoming events   view all 

The Future of the Internet: Meaning and Names or Numbers?
Glenn Edens
13 February 2015 | San Jose, CA
Conferences & Talks  

CTO Forum
Jatinder Singh
13 February 2015 | East Palo Alto, CA
Conferences & Talks  

Privacy in an Era of Big Data: Directions, Advances, and Reflections
Ersin Uzun
15 February 2015 | San Jose, CA
Conferences & Talks