home › event - front end of innovation 2013

EVENT:

Front End of Innovation 2013
Conferences & Talks

Innovation and Ethnography: What Your Customers Can't Tell You

6 May 2013
1:20-2:00pm
Seaport Hotel & World Trade Center, Boston, Massachusetts

 

description

Henry Ford famously said, “If I had asked people what they wanted, they would have said a faster horse.”  Focus groups and surveys are useful for incremental improvements, but people can’t tell you what they would want if only you could invent it. This is where ethnography comes in. By directly observing what people do – not what they say they do – and systematically analyzing their behavior, ethnography reveals opportunities for new product concepts and designs.

This session will use real-world case studies to show how we use ethnography to uncover insights about human practices and, using iterative design methods, build innovative technology that meets unmet market needs.

 

upcoming events   view all 

PARC Innovation Lab: A Blueprint for Innovation Leadership
Jeremy Clark, James Glasnapp
16 September 2014 - 17 September 2014
PARC | Palo Alto, CA
 

New Startup Showcase
Sylvia Smullin
17 September 2014
Conferences & Talks  

AI and Robotics at an Inflection Point
Steve Omohundro
18 September 2014 | George E. Pake Auditorium, PARC
PARC Forum  

Digital Diagnosis - Harnessing Digital Technology to Improve Personal Health
Ashwin Ram
23 September 2014 - 23 September 2014
Conferences & Talks