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Forrester's Forum for CMOs and CIOs
Conferences & Talks
29 October 2013
3:45pm - 4:30pm
Meritage Resort, Napa, California
this event is closed to the public
Empowered customers are disrupting every industry. Technology has made it possible for them to demand products faster, better, and with a higher degree of service. For firms to compete, marketing and tech teams must partner to drive customer engagement and associated business results. It will take seamless channel alignment, fast analysis of extreme amounts of data, and deep analytic skills to stead ahead of customer demands. And that reqires the combined talents of the CMO and CIO.
At this invitation-only Forum, Forrester will engage CMOs and CIOs in a series of discussions for leveraging the combined strengths of marketing and technology organizations to create a customer-obsessed company.
Meet The Digital Disruptors
Bert DuMars, VP & Principal Analyst, Forrester Research
Lawrence C. Lee, Senior Director of Strategy, PARC, a Xerox Company
Brian Wong, Co-Founder, CEO, Kiip
Dr. Ivan Poupyrev, Senior Research Scientist, Walt Disney Company
Stephanie Horbaczewski, CEO, President, StyleHaul
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