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The Economist Innovation Forum 2014
Conferences & Talks

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27 March 2014
Haas School of Business, Berkeley, California



Managing the Risk of Innovation:  How companies take the leap
Failure to embrace disruptive ideas with the power to transform a company threatens the long-term survival and growth of many corporations. So organizations need to have a culture that rewards disruptive innovations plus an effective strategy to manage and mitigate the real risks that accompany the development of breakthrough products. This session will explore the requisite policies and practices that extend from the C-suite and R&D labs through the sales force and front-line employees.

Stephen Hoover, CEO, PARC
Wendy Mayer, Vice President of worldwide innovation, Pfizer
Padmasree Warrior, Chief Technology & Strategy Officer, Cisco Systems



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