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PARC Innovation Lab: A Blueprint for Innovation Leadership


16 September 2014 - 17 September 2014
PARC, 3333 Coyote Hill Rd., Palo Alto, California 94304
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Here’s what previous participants have said…

“The tools will bring focus to our innovation process.”

“Excellent session - great attention to detail and user-centered approach!”

 “The PARC team is excellent.  Can't say that enough!”

Come behind the scenes at PARC to learn The Business of Breakthroughs.  Our clients often ask us to teach them “the PARC way”: the human-centered technology innovation methods behind many world-changing inventions—from laser printing to contextual intelligence and printed electronics.  Now executives with responsibility for innovation can turbocharge their effectiveness by participating in this exclusive, immersive lab, whether their business is technology or just depends on it.

Let PARC social scientists guide you through putting theory into practice, with hands-on exercises to reinforce short lectures. You will also learn how PARC researchers and consultants apply these methods to the challenges of our age every day.  We place a high value on bringing together experienced leaders from diverse business backgrounds, reinforcing everyone’s learning through rich discussions both inside and outside the classroom.

At the PARC Innovation Lab you will discover how to unleash creativity, experiment efficiently, explore new business models, and manage innovation in your own organization.  From translating insights into groundbreaking products and services, to building a more effective innovation culture, you will come away with a wealth of practical approaches you can apply immediately. 

Click here to register today!

We welcome individual participants or intact teams participating together. Cancellation policy is below. For any questions or more information, please email customer_service@parc.com.

$995 – Early Bird (register by June 30)

$1500 – Full Registration

Who Should Attend
To ensure all participants get the best experience from the PARC Innovation Lab, registrants ideally will be executives who are tasked with leading innovation efforts for their company.  Your role probably resides within one of the following functions:

  • Corporate Innovation Units
  • Product Management
  • Product Development
  • Strategic Planning
  • Corporate Venture groups
  • Venture Capital firms

PARC Faculty
Jeremy Clark – Principal, PARC Innovation Services
James Glasnapp – Senior Researcher, PARC Innovation Services


DAY ONE:  September 16, 2014, 8:30 a.m. – 5:30 p.m.

8:30 – 9:00 a.m.      Registration and breakfast

Morning theme:      Finding the Right Problem
What makes some innovation approaches more effective than others?   We introduce PARC’s innovation management framework, including principles, processes, tools, and metrics.

How do teams decide what the focus of innovation should be?  You will get hands-on practice with methods that put customers’ needs at the heart of your innovation projects.

12:30 – 1:30 p.m.      Lunch

Afternoon theme:     From Insights to Innovations

How can teams maximize the effectiveness of brainstorming?  You will practice many techniques for more effective ideation, including using deep insights as “fodder” and actually constraining the ideation activity to stimulate creativity.

How can companies reduce risk while introducing breakthrough products and services?  You will practice using rapid prototyping to improve your solutions by incorporating customer feedback into early designs.

Tour of PARC
Discover PARC’s storied history of pioneering innovation, from our original mission to invent “the office of the future”, to our current leading role in Open Innovation.

Evening                      Group dinner in Palo Alto

DAY TWO:  September 17, 2014, 8:30 a.m. – 5:30 p.m.

8:30 – 9:00 a.m.      Registration and breakfast

Morning theme:      Balancing Risk and Return

How do innovation leaders balance technology and market development risk in an agile manner?  You will learn how Open Innovation as a strategy can help, and you will practice applying risk and portfolio management tools.

12:30 – 1:30 p.m.     Lunch

Afternoon theme:    Making Innovation Stick

Innovation Practice Transformation
How can leaders sustain innovation capability over time?  We present PARC’s approaches to developing innovation culture, strategy, tools, and structure to foster innovation.  You will map your organization’s innovation strengths and weaknesses to understand the key imperatives for practice transformation.

5:30 p.m.                     Departure

Click here to register

Cancellation Policy:

Cancellations received by July 31, 2014 will receive a full refund.

Cancellations received between August 1 – September 1, 2014 will receive a refund of 80% of registration purchase.

Registration purchase price will not be refunded for any cancellations received on September 2, 2014 or after and/or if an attendee fails to attend any dates of the training (September 16 - 17, 2014). One substitution per attendee is allowed by notifying PARC prior to the start date.

All cancellations and notifications must be received in writing to customer_service@parc.com. Any refunds will be delivered within 4-6 weeks of cancellation date.

PARC reserves the right to cancel the event at its sole discretion and at any time with a full refund.