home › event - creating enchantment with guy kawasaki




Creating Enchantment with Guy Kawasaki
PARC Forum

Register here

29 May 2014
5:00-6:30pm (5:00-6:00 presentation and Q&A, followed by networking until 6:30)
George E. Pake Auditorium, PARC
map/ directions

about PARC forum


Entrepreneur and bestselling author Guy Kawasaki shares the secrets to being enchanting and developing influence through the "pillars of enchantment." In this funny and engaging lecture, Kawasaki explains how to influence people's hearts, minds, and actions. Guy’s message is that the goal is to bring about voluntary, enduring, and delightful change that enables you to maneuver through difficult decisions, break entrenched habits, and get colleagues to work for long-term, mutually beneficial goals. Topics include how to achieve likability and trustworthiness, how to overcome resistance, how to enchant people who work for you, and how to enchant your boss.


Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.


upcoming events   view all 

The Experience When Business Meets Design
Brian Solis
27 October 2016
PARC Forum  

AI Case Studies: Pushing the Frontiers of Systems Engineering
Tolga Kurtoglu
9 November 2016 | San Francisco, CA
Conferences & Talks  

2016 AIChE Annual Meeting: Energy and Transport Processes
Corie L. Cobb
14 November 2016 - 15 November 2016 | San Francisco, CA
Conferences & Talks  

Printed Electronics USA 2016 - Visit PARC’s Booth #T20
Ross Bringans, Markus Larsson, Janos Veres
16 November 2016 - 17 November 2016 | Santa Clara, CA
Conferences & Talks