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Made of People
series: Going Beyond Web 2.0
15 November 2007
George E. Pake Auditorium
All things 2.0 are made of people. The social software that powers the current wave of innovation takes a different approach of getting out of the way of people to unleash their abundant desire to share and collaborate. While these tools exhibit fantastic social dynamics on the public web, adapting them for the context of an organization is a challenge not only for tools, but practices. Sharing control to create value isn't exactly the instinct of the enterprise. This talk will explore the social software design and business patterns that might make us more human.
Ross Mayfield is the Chairman, President and Co-founder of Socialtext, the first wiki company and leading provider of Enterprise 2.0 solutions. A well known blogger and speaker on web trends, you can find him at http://ross.typepad.com.
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