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Investing Your Money and Your Self
PARC Forum

24 July 2008
George E. Pake Auditorium

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Kevin will be talking about business and meaning, challenging the dominant investment myths, as he traces his history as a successful serial entrepreneur to a board-sitting philanthropist to someone engaged in a mission to help the poorest people in the world to creating an investment fund that yields not only financial benefit but also social impact as a payoff.

There is a new investor zeitgeist. Kevin has been instrumental in creating a market around this broad shift in capital, which is just a trailing indicator of a deeper mind shift. Good Capital is only one of several forward manifestations of the change that started with the way people look at their time, and then, at their consumer dollars, and then, how they give their time and money, and now how they invest their money for the future. The storehouses where future value is amassed are always the last elements in a society to change, but their impact at the political layer, mass media layer, etc. is fundamental. Three years from now Paula Abdul will be judging a social enterprise competition instead of American Idol. Get on the bandwagon now. Monetization to follow.


Kevin Jones is a successful serial entrepreneur with six businesses having become dominant in their market. He has been a columnist for Forbes and Business 2.0. He led a malaria project in Swaziland and Mozambique. He helped establish a nonprofit that later became a national organization that revived the public schools in Mississippi. Through Good Capital, goodcap.net, he is raising a fund to invest in businesses that create a scalable social impact and return capital with a positive financial return to investors.


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