home › event - activity-based advertising: techniques and challenges

EVENT:

Activity-based advertising: techniques and challenges
Conferences & Talks

Workshop on Pervasive Advertising

11 May 2009
Nara, Japan

 

description

Although information technology has transformed advertising dramatically in the past few years, the greatest changes may lie in the future. Researchers in Pervasive and Ubiquitous Computing have spent the last few years prototyping and studying context-aware systems. These systems use sensors on mobile phones and in the infrastructure to build digital models of the world. This technology has not yet achieved commercial success in advertising applications, but has great potential. In this paper we describe three types of activity-based advertising: 1) inferring general interest categories, 2) adapting advertising to the current context, and 3) using contextual histories to predict the future and adapt present advertising to these predictions.

 

upcoming events   view all 

PARC at Clean Energy Ministerial Startups & Solutions Showcase
Matthew Klenk, Filip Dvorak
1 June 2016 - 2 June 2016 | San Francisco, CA
Conferences & Talks  

Passive Radiative Cooling
Bernard Casse
2 June 2016 | Hollywood Beach, FL
Conferences & Talks  

Man + Machine
Rob McHenry
22 June 2016 | San Jose, CA
Conferences & Talks  

Designing for Longevity: The 10,000 Year Clock Project
Alexander Rose
30 June 2016 | George E. Pake Auditorium, PARC
PARC Forum