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Location-based advertising 101
PARC Forum

series: Ubiquitous computing: Mobility

12 November 2009
George E. Pake Auditorium, PARC
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As the location-based services business leveraging the growth of GPS embedded in mobile phones continues to grow explosively, the opportunity is emerging for advertising and marketing to consumers based on knowledge of location through opt-in passive methods like GPS or expressed location like search.  In this talk, Blair Swedeen, a thought leader in the burgeoning location-based advertising space will give an overview of the landscape and how marketers are looking to take advantage of location awareness to improve marketing and advertising services.


Blair is responsible for 1020 Placecast's strategy and business development activities.  Placecast is the leading location-based marketing and advertising service from 1020 Inc.. Prior to joining 1020 Placecast, Blair founded Partenza Consulting, a strategy and business development consultancy advising leading players and investors in the Location-Based Services (LBS) industry. Previously, he had overall responsibility for the Internet/Wireless product line at NAVTEQ, the leading digital map content company, and launched the company's mobile content product line. Blair has more than ten years of experience across product strategy, product management and business development in LBS, digital content, applications and analytics. He is a regularly featured speaker and columnist who also serves on the advisory board for the Silicon Valley Association of Startup Entrepreneurs (SVASE).  Blair holds an MBA from The University of Chicago Graduate School of Business and a Bachelor's degree in Finance from Indiana University's Kelley School of Business.