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Victoria Bellotti in the news
PARC CEO, Experts Discuss Digital Transformation
At Gartner Symposium ITxpo 2016, the CEO of PARC brought three experts on stage to talk about digital transformation. InformationWeek found time after the session to go deeper into the subject.
2 November 2016 | Information Week
by Curtis Franklin, Jr.
Xerox PARC (now known as "PARC, a Xerox Company") has a long and storied history in the computer industry. Known as the research center from which any number of innovations sprang, PARC still has a reputation as one of the places where pure research takes place on projects that might not have a direct impact on the products we use for years, or even decades.
At this year's Gartner Symposium ITxpo, PARC CEO Steve Hoover led a panel on digital transformation. Joining him on the panel were Victoria Bellotti, a research fellow at PARC; Gillis J. Jonk, strategy consultant and business innovator at A.T. Kearney; and Gytis Barzdukas, head of product management at Predix, part of GE Digital.
The Magic of Creating the Future (video)
8 July 2016
A philosophy running through Xerox is "the best way to predict the future is to invent it." PARC was established with the mission to create the office of the future. Laser printers, Ethernet, graphical user interfaces, digital telephones, and safe downloading of music and movies were some of the resulting innovations that have changed the way we work. We also partner with our customers to co-invent and rely on interdisciplinary research to innovate solutions.
Reinventing Innovation at PARC
28 July 2011 | Harvard Business Review HBR Blog Network
by Teresa Amabile and Steve Kramer
"A few weeks back, we saw firsthand a hotbed of innovation in a place that many observers had long ago given up on. Its resurrection convinces us that other organizations can do the same by creating a culture of consideration, coordination, and communication, and marrying that culture to a responsive business model. That resurgent hotbed is PARC (formerly Xerox PARC)…
Over the past several years, PARC — spun off as an independent, wholly-owned subsidiary of Xerox in 2002 — has reinvented itself as a font of innovation for Xerox and a variety of other organizations worldwide. It has delivered a stunning array of software and hardware innovations to global corporations, startups, and the U.S. government, and it does a brisk business in IP licensing.
How is it that this place, widely ridiculed 20 years ago, has revived? When we visited, we not only saw pieces of PARC's storied past, but we saw what happens there today, how it happens, and how innovation continues to thrive."
A tour around “first church of technology” PARC [videos]
(the innovative lab that started a ton in tech)
17 May 2011 | Scobleizer
by Robert Scoble
"While there I met with several people to get a taste of what they are working on now. Visiting here is like visiting Jerusalem (home of the first church). It’s where everything seemed to start and is still filled with brilliant people."
PART ONE: Future of Networking
PART TWO: How Ethnographic research leads to new business ideas
PART THREE: Ubiquitous Computing research
PART FOUR: Keeping our Cloud Computing Safe
How We Waste Time on Email
28 February 2011 | Private Equity Hub
by Joanna Glasner
"The inbox, used appropriately, can be one of the most successful productivity tools of all time. For most of us, however, it ends up being a huge time sink.
That was one of the findings of Victoria Bellotti of PARC, who combines backgrounds in psychology and human-computer interaction to study how people are actually using (and misusing) the digital technologies that are supposed to make their lives easier. Bellotti, who spoke at last week’s Inbox Love conference in Silicon Valley, says that in the case of email, certain practices are particularly unproductive...
Overall, Bellotti says, startups and enterprises could do a lot to improve the email experience. Particularly useful would be tools to make it easier to determine which bits of information are important, and once having determined that, to be able to find them.
'I would love to see email turned into a knowledge worker’s dashboard,” she says. “It should be integrated with SMS and voicemail and social networking… and your system should have the capability to recommend these things that might be a priority.'"
Inbox love and hate mail
26 February 2011 | Financial Times
by Chris Nuttall
"I’m not sure whether it should be love or hate...
All of the speakers were against the notion that email was a dying technology, next to more social and instant interactions such as Facebook and instant messaging...
Victoria Bellotti of Xerox’s Palo Alto Research Center (PARC) said its researchers had studied the inbox as a habitat and found that it was doing a lot of things it wasn’t designed for – to-do lists, project tracking, document archiving and batch processing.
It was a Grand Central Station for knowledge work, where people were still doing most of their communication. Overload was a real problem, where people could be handling 30 different threads of conversations at the same time as well as their regular work."
Finding inbox meaning in a time of overload
Email is a habitat: the place where many knowledge workers spend most of their working day online. [invited/ guest contributed]
4 February 2011 | Inbox Love blog
by Victoria Bellotti
"Email is, for many knowledge workers, a habitat: the place where they spend most of their working day online. Indeed it can be thought of as knowledge work’s Grand Central Station as far as information distribution and workflow are concerned...When taking prototypes to the real world as products, the main challenge for new technology adoption in this area is that people tend to stick with the email client they have, despite its shortcomings. This could be due to factors such as employer policy, dependency on legacy content, or fear of upheaval in mission-critical aspects of work. And makers of the dominant mail clients do not seem to be highly motivated to overhaul the email user’s experience."
Make Your Outlook Inbox Smarter with Meshin [INVITES]
30 August 2010 | Mashable
by Christina Warren
"Quick Pitch: Meshin is an Outlook sidebar that organizes information contextually so that you can work faster and smarter.
Genius Idea: Using semantic technology and natural language processing, Meshin can take information from your inbox and connect it with related information on the web and conversations on social networks. Meshin is a Xerox-funded project incubated at PARC, where the Meshin team has worked on developing semantic technologies to create what they call 'context-aware information services'. In other words, this is technology that can go beyond keyword matching and create actual meaning."
Mobile recommendation service now in field trials in Tokyo
25 March 2010 | Dai Nippon Printing Co., Ltd.
Dai Nippon Printing Co., Ltd. (DNP), who collaborated with PARC just 3 years ago to extend its existing publishing business with the creation of new digital media technology platform, is now running a limited user trial of the resulting mobile recommender system. They are conducting the trials in the Ginza and Yurakucho districts of Tokyo through a downloadable iPhone application called "Machireco" (literally, "city" + "recommendation"), which provides recommendations based on location, history, user likes/dislikes, time of day, and other contextual information. DNP plans to monetize the service by offering it for all smart phones later this year.
What Your Phone Might Do for You Two Years From Now
4 November 2009 | The New York Times
by Bob Tedeschi
But James Begole, a principal scientist at PARC, the research lab based in Palo Alto...said screens, at least, would be fundamentally different.
PARC’s software, called Magitti, is in its testing phase in Japan, and could reach the American market in the spring of next year.
Why Computers Can't Kill Post-its
22 January 2009 | Forbes.com
by Lee Gomes
"Victoria Bellotti with the Palo Alto Research Center... said the best office tools have many 'affordances,' a word used by researchers for an attribute of a tool that corresponds to something about human beings. Post-it notes, she said, have multiple affordances, such as the ability to be stuck to a door where someone coming into a room can easily see them."