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Aki Ohashi in the news



MDeC Americas Inks IP Deal With PARC
Research & Development partnership to facilitate global expansion of MSC Malaysia
6 November 2015 | PR Newswire

MDeC Americas Inc, an entity under the Multimedia Development Corporation (MDeC) tasked with spearheading MDeC's presence in the Americas, today signed a Memorandum of Understanding (MoU) with PARC, a Xerox company, to enable MSC Malaysia companies to leverage Silicon Valley's innovative ecosystem to create new or enhanced Intellectual Property (IP).
"We believe SE Asian markets have a hunger for technology innovation, fast growing economies, and a business friendly environment," said Aki Ohashi, PARC's Director of Business Development. "We're excited about this partnership with MDeC to bring cutting-edge PARC technologies to Malaysia, and help MSC Malaysia companies expand globally.”


Dentsu and PARC reach ethnography agreement
Research firm Dentsu Marketing Insight and its ad agency parent have reached an agreement with Xerox-owned innovation firm PARC to source ethnography services.
9 November 2011 | Research
by James Verrinder

"PARC Ethnography Services Group will work with the Japanese firms to make naturalistic, in-person studies of consumer behaviour available to Dentsu clients.

Kenichi Kobayashi, CEO at Dentsu Marketing Insight, said: "Ethnographic research scientifically defines how to truly understand your customer. We know our clients will now see their services, brands, and products in a completely new light through these ethnographic findings."