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Aki Ohashi in the news
Dentsu and PARC reach ethnography agreement
Research firm Dentsu Marketing Insight and its ad agency parent have reached an agreement with Xerox-owned innovation firm PARC to source ethnography services.
9 November 2011 | Research
by James Verrinder
"PARC Ethnography Services Group will work with the Japanese firms to make naturalistic, in-person studies of consumer behaviour available to Dentsu clients.
Kenichi Kobayashi, CEO at Dentsu Marketing Insight, said: "Ethnographic research scientifically defines how to truly understand your customer. We know our clients will now see their services, brands, and products in a completely new light through these ethnographic findings."