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Mark Stefik in the news



The Magic of Creating the Future (video)
8 July 2016

A philosophy running through Xerox is "the best way to predict the future is to invent it." PARC was established with the mission to create the office of the future. Laser printers, Ethernet, graphical user interfaces, digital telephones, and safe downloading of music and movies were some of the resulting innovations that have changed the way we work. We also partner with our customers to co-invent and rely on interdisciplinary research to innovate solutions.


This App Hopes to Help You Outsmart L.A. Traffic Jams
GoLA links all your transit options together and tells you which one works best
1 February 2016 | The Atlantic's City Lab
by Natalie Delgadillo

GoLA, a recently-launched mobile app that aims to reduce the number of cars on the street and shift the way L.A. residents think about commuting. The app links various transportation options, including biking, public transit, ride-hailing, and driving, and then allows users to compare each method to see which is the fastest, cheapest, or greenest.

“We’re trying to make [commuters] aware of things like tracking their carbon footprint and calories burned,” David Cummins, the senior vice president for mobility solutions at Xerox, says. “We want to help people see that maybe getting around town isn’t all about getting from Point A to Point B in the quickest way possible. Mobility can be fun. It can be a good way to get a workout; it can have a social aspect if you want it to.”


Los Angeles Has Invented the Multimodal Navigation App of My Dreams
1 February 2016 | Gizmodo
by Alissa Walker

For years now, I have very publicly wished for an app that would list all my possible transportation alternatives in the palm of my hand, then guide me to my destination once I’d made the decision of how to get there. Well, I’m here to tell you: Sometimes wishes come true.
I tried the app a few times over the last week and it works great—I’ll probably replace my hodgepodge of other apps for this one. Not only did it function just as well as the native Metro Los Angeles app I use for real-time arrivals when I ride the bus or train, or the Google Maps app I use for biking and walking, it gave me some ideas for different routes to take, which I always appreciate. And the turn-by-turn directions with maps that show you exactly how to walk from the light-rail station to the bus stop, for example, were infinitely valuable when I was crunched for time during connections.


Xerox Built the Ultimate Transportation App for Los Angeles
28 January 2016 | Fortune
by Kirsten Karosec

Commuters looking to get around Los Angeles typically have two unappealing choices: endure a soul-sucking drive in stop-and-go traffic, or traverse a convoluted mix of public transit, taxis, and ride-hailing services. The second largest metro area in the U.S. has some of the worst traffic congestion in the country, a problem that is magnified by its sprawling footprint.

But of all the companies that could have broken the city’s epic gridlock, Xerox—better known for making copies than counting cars—has developed a software platform designed to make travel in and around Los Angeles, easier, cheaper, and faster. Xerox’s new platform powers an Android and iOS app called Go LA, which was launched this week by the city of Los Angeles.


...Research Projects Aimed at Making Healthcare Less of a Pain
10 April 2012 | HealthNewsDigest

"If you think back to the last time you saw a doctor, it’s easy to see the barriers that stand between patients and physicians: excessive paperwork, difficulties sharing test results and medical records, confusing payment instructions, not to mention the limited time doctors have with each patient.

...Mobile care coordination: Ethnographers – researchers who track the habits of workers as they go about their day – and technologists at PARC, A Xerox company, are working with practicing nurses to develop the Digital Nurse Assistant – a combination of in-room displays and mobile technology that delivers information on past, current, and planned actions for a patient. Displays turn on automatically when a recognized clinician enters a room to treat a patient, and mobile devices allow caregivers to document their work without locating and logging into a workstation."


Kiffets.com - Read Only The News That Matters
26 September 2010 | KillerStartups

"Presented by PARC, Kiffets is a social indexing engine that can recommend content to users based on their interests, tastes and preferences...

At the end of the day, if we see so many engines for the automatic recommendation of content then that is simply because the Web grows in depth by the minute. Ultimately, which one you would choose might as well be a matter of personal tastes - they all are quite effective. Kiffets certainly is, with its mixture of self-learning technology and human input to curate what is featured. Give it a try and see if it is in your wavelength or not - you can do it for free."


Six Definitions of Smart Content
24 September 2010 | The Intelligent Enterprise blog
by Seth Grimes

"Smart Content is information, typically originating in unstructured formats, that is findable, reusable, more profitable (however measured) for the producer, and more useful for the consumer. While technology facilitates smart content, it is business value -- not analytics, semantics, or XML storage -- that is central. This principle, and the realization that others from diverse backgrounds may have differing and informative views, underpin the Smart Content conference, October 19 in New York...

I recruited PARC's Mark Stefik...for the Visionaries Panel that opens the Smart Content conference. Mark's smart content definition, he says, came out of discussions at PARC..."


Inside the labs of PARC
23 September 2010 | SmartPlanet
by Deborah Gage

"Not all of PARC’s projects were hits, though, and over time, making a profit from the lab became more important to Xerox. So in 2002 it spun PARC out as a subsidiary. PARC’s researchers now work with government agencies and private companies in addition to Xerox, whose managers want PARC’s inventions commercialized where possible."