home › patrick cook in the news
Patrick Cook in the news
Dentsu and PARC reach ethnography agreement
Research firm Dentsu Marketing Insight and its ad agency parent have reached an agreement with Xerox-owned innovation firm PARC to source ethnography services.
9 November 2011 | Research
by James Verrinder
"PARC Ethnography Services Group will work with the Japanese firms to make naturalistic, in-person studies of consumer behaviour available to Dentsu clients.
Kenichi Kobayashi, CEO at Dentsu Marketing Insight, said: "Ethnographic research scientifically defines how to truly understand your customer. We know our clients will now see their services, brands, and products in a completely new light through these ethnographic findings."
A tour around “first church of technology” PARC [videos]
(the innovative lab that started a ton in tech)
17 May 2011 | Scobleizer
by Robert Scoble
"While there I met with several people to get a taste of what they are working on now. Visiting here is like visiting Jerusalem (home of the first church). It’s where everything seemed to start and is still filled with brilliant people."
PART ONE: Future of Networking
PART TWO: How Ethnographic research leads to new business ideas
PART THREE: Ubiquitous Computing research
PART FOUR: Keeping our Cloud Computing Safe