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Stephen Hoover in the news



Xerox Names Steve Hoover Chief Technology Officer
21 December 2016 | News.Xerox.com

Xerox has named Steve Hoover, as chief technology officer, effective Jan. 1, 2017. Hoover currently serves as chief executive officer of PARC, A Xerox Company.
Hoover will be responsible for research and product development, reporting to Jeff Jacobson, CEO of Xerox following the company’s separation. In this role, Hoover will oversee the Xerox global research centers including the Palo Alto Research Center (PARC), the Xerox Research Centre Canada and the Xerox Research Centre Europe, as well as Xerox’s globally distributed product development and engineering capabilities.


PARC CEO, Experts Discuss Digital Transformation
At Gartner Symposium ITxpo 2016, the CEO of PARC brought three experts on stage to talk about digital transformation. InformationWeek found time after the session to go deeper into the subject.
2 November 2016 | Information Week
by Curtis Franklin, Jr.

Xerox PARC (now known as "PARC, a Xerox Company") has a long and storied history in the computer industry. Known as the research center from which any number of innovations sprang, PARC still has a reputation as one of the places where pure research takes place on projects that might not have a direct impact on the products we use for years, or even decades.

At this year's Gartner Symposium ITxpo, PARC CEO Steve Hoover led a panel on digital transformation. Joining him on the panel were Victoria Bellotti, a research fellow at PARC; Gillis J. Jonk, strategy consultant and business innovator at A.T. Kearney; and Gytis Barzdukas, head of product management at Predix, part of GE Digital.


The Magic of Creating the Future (video)
8 July 2016

A philosophy running through Xerox is "the best way to predict the future is to invent it." PARC was established with the mission to create the office of the future. Laser printers, Ethernet, graphical user interfaces, digital telephones, and safe downloading of music and movies were some of the resulting innovations that have changed the way we work. We also partner with our customers to co-invent and rely on interdisciplinary research to innovate solutions.


The Future is Digitally Native (video)
7 July 2016

PARC CEO Stephen Hoover says Xerox knows the future of work revolves around digital natives who expect technology to help them get whatever they want done with as little friction as possible. Xerox takes an end-to-end view of the job you're doing and makes it natively digital. Natively digital means the materials originate in a digital form, not where digitization is an add-on after thought.


PARC and Zinnov Partner to Help Indian Companies Innovate
22 June 2016 | PRNewswire

PARC, A Xerox company, and Zinnov LLC today announced that they have signed a Memorandum of Understanding (MOU), formalizing a comprehensive partnership to better serve and provide joint expertise to forward-looking Indian companies, and to leverage Silicon Valley's innovative research and development environment to create new technologies. PARC has more than four decades of experience in creating breakthrough technologies and Zinnov - a global technology and management consulting firm - has been a leading force in helping clients in new product research, driving innovation, and increasing revenue by leveraging global talent.


PARC Stays Close to the Future
25 February 2016 | Forbes/Leadership
by Jonathan Salem Baskin, Contributor

Xerox founded its PARC research center during the sales heyday of its eponymous paper copiers, and tasked it with inventing “the office of the future.” Its location in Palo Alto, far away from corporate headquarters in an Internet-less era of expensive toll calls, is often cited as a mistake that kept it from commercializing every discovery.

“No, we went where the people were,” answered Steve Hoover, PARC’s CEO, noting that physical and psychological distance meant its innovators weren’t bound to big company thinking or definitions of success, too.

“PARC was about how digital would change the nature of work, and those skills were emergent on the West Coast.”


Today Every Company Must be a Service Provider and a Software Company
12 January 2016 | Innovation Excellence
by Paul Sloane

The Internet of Things (IOT) will have a dramatic impact on product and service innovation. Gartner group forecast that the number of wirelessly connected products will increase from 5 billion today to 21 billion by 2020 (not including smartphones or computers). Everyday objects from kettles to T-shirts will have sensors that can detect when, where and how they are used.

Stephen Hoover, CEO of the Xerox Palo Alto Research Center (PARC) puts it this way, "I can instrument and understand what my customers are doing with my products across the world. I can understand if those devices starting to fail. I can understand the environment they’re in and adapt their behavior to be responsive to the local environment."


Innovation and Technology at Xerox PARC, with Stephen Hoover, CEO
47 minute video
8 December 2015 | CXO Talk
by Michael Krigsman, interviewer

Some of the topics in this conversation include PARC’s history creating “the office of the future,” its open innovation business model as a wholly owned subsidiary of Xerox, current innovation areas and commercial offerings, the future of work, and embracing risk.


Teaching Machines to Learn on Their Own
Stephen Hoover, CEO of Xerox’s Palo Alto Research Center, talks with Scientific American tech editor Larry Greenemeier about the revolution underway in machine learning, in which the machine eventually programs itself
10 November 2015 | Scientific American
by Larry Greenemeier

Over the next decade or so, machines will more easily mimic inherently human abilities. And they’ll learn to do it much the same way we do — through experience.

“Experience” in this case means computers will be fed data patterns over and over again until they’re able to automatically identify a particular sound or image on their own. This process is called machine learning.

To better understand the dawn of intelligent machines and what it means for our daily lives, I spoke with Stephen Hoover, CEO of Xerox’s Palo Alto Research Center, at a recent Intelligent Assistants conference in New York City.


MDeC Americas Inks IP Deal With PARC
Research & Development partnership to facilitate global expansion of MSC Malaysia
6 November 2015 | PR Newswire

MDeC Americas Inc, an entity under the Multimedia Development Corporation (MDeC) tasked with spearheading MDeC's presence in the Americas, today signed a Memorandum of Understanding (MoU) with PARC, a Xerox company, to enable MSC Malaysia companies to leverage Silicon Valley's innovative ecosystem to create new or enhanced Intellectual Property (IP).
"We believe SE Asian markets have a hunger for technology innovation, fast growing economies, and a business friendly environment," said Aki Ohashi, PARC's Director of Business Development. "We're excited about this partnership with MDeC to bring cutting-edge PARC technologies to Malaysia, and help MSC Malaysia companies expand globally.”


Democratization and Disintermediation (Feature Article)
Disruptive Technologies and the Future of Making Things
6 November 2015 | Research-Technology Management
by Steve Hoover and Lawrence Lee, PARC

The forces of democratization and disintermediation, largely unleashed by the software revolution, have already remade several major industries, among them computing, publishing, and retail. Democratization and disintermediation are related forces; disintermediation removes traditional barriers to accessing tools and markets, and democratization encourages one-time consumers to also become producers, sharing their ideas and innovations freely. 3D printing and related technologies are rapidly bringing these forces to manufacturing, forever changing how we make things.


The Future of Work Show, Episode 7: Inside PARC (video)
28 October 2015 | Forbes.com
by Jacob Morgan, Contributor

In this episode of "The Future of Work Show," Jacob Morgan sits down with PARC CEO Stephen Hoover and some other PARC  employees to talk about everything from robots and artificial intelligence to batteries and fuel cells, to water and lasers, to printed/large area electronics and optics, to the freelancer economy, millennials and, of course, innovation.


Open Innovation: What Organizations Should be Doing About and Thinking About
27 September 2015 | Forbes / Leadership
by Jacob Morgan, Contributor

PARC CEO Steve Hoover offers his perspectives about open innovation on this episode of "The Future of Work" podcast. He discusses the whats and whys of open innovation and what forward-thinking companies need to be doing. He also describes what PARC’s “Business of Breakthroughs” encompasses, some of its current research and how it envisions the future, and how to create partnerships to accomplish open innovation. The conversation offers Hoover’s personal approach as well as his business approach.


Stephen Hoover, CEO OF PARC, says manufacturing is being radically disrupted
Opportunity for New Types of Jobs to be Created Due to Innovations in Additive Manufacturing, Design and Funding
28 April 2015 | Industrial Research Institute

Seattle, WA (April 28, 2015)—The democratization of manufacturing is well underway. Strong early indicators, including new funding models, 3D printing, and manufacturing software tools, will radically change the way people and companies manufacture (e.g. “make”) goods. Products can be made—with a very customizable and personal approach—without the need for teams of human experts in the immediate area, and with little to no manufacturing expertise, says Stephen Hoover, CEO of PARC. In his keynote address at this morning’s Industrial Research Institute’s (IRI) 2015 Annual Meeting, Hoover explained how these important shifts in the way things are made carry significant potential to alter the way manufacturing is handled worldwide. The democratizing trend, he claims, will create new types of jobs in the manufacturing sector, ultimately shifting the global manufacturing economy.


The Future of Making: How Innovation Disrupted Itself in 2013
19 December 2013 | Bloomberg
by Marcus Chan

"It's only fitting that among the many things disrupted by technology in 2013, innovation itself couldn't resist change. Specifically, the process of how new products are made.

We're not talking solely about manufacturing technologies such as 3-D printing, which seems to generate endless headlines because of the cool, sometimes scary and often odd things (fetus paperweights?) you can now create with these machines.

"3-D printing gets all the hype, but even perhaps more profound is this larger change," said Steve Hoover, CEO of PARC, Xerox's storied research-and-development company, where Steve Jobs drew inspiration for the Mac."


About Face: Companies That Reinvented Themselves
Against long odds, these companies survived near-death experiences.
26 November 2013 | Success.com
by Jim Motavalli

"In reinventing itself to stay ahead of the curve, Xerox has an ace in the hole—PARC (or Palo Alto Research Center Inc.), which was founded in 1970 as a branch of Xerox and in 2002 was spun into an independently operated subsidiary that provides R&D for Xerox as well as outside companies and the government.

PARC was a pioneer of ubiquitous computing and communications technology, and its current research is right on the edge of what technology will allow in the near future; the organization identifies itself as being “in the business of breakthroughs,” and some of its applications sound like science fiction. PARC is currently working on tiny, dirt-cheap smart tags that will make up-to-the-second readings to provide all kinds of useful information when attached to a product, or to form bandages that can sense whether you’re healing or not. “We will be able to make microprocessors using standard printing methods,” says PARC CEO Stephen Hoover, “without high-temperature processing or nasty chemicals.” The Xerox branch envisions a new age of ultra-low-cost electronic “chiplets,” each no bigger than a grain of sand, the technology that will enable the world of stuff around us humans to have its own autonomous connectivity and intelligence—The Internet of Things."


How tech redefines us
28 October 2013 | San Jose Mercury News
by Katy Murphy

"Today, in the first of eight installments, we are exploring a difficult-to-describe, everybody’s-experiencing, everywhere-we-look story: how technology is transforming everything about the way we interact with each other and the world around us.

It seems so obvious by now that technology has redefined us — especially here, in Silicon Valley’s sphere of influence.

We no longer marvel that there’s a library of knowledge in every pocket, or that we can do just about anything from anywhere at anytime, from deposit checks to topple dictators. We grimace at our ... shorter ... attention ... spans ... and grapple with the lost art of conversation: #hashtagfree.

But since we’re all characters in the middle of this story, we’re only beginning to understand the scope of the changes that historians will see when they look back on this time and this place, on whatever wonderful wearable device they are using.

“What they will see,’’ said Stephen Hoover, CEO of PARC, Xerox’s legendary research center in Palo Alto, and who is featured in today’s first installment on time, “is that our very existence became dependent upon easy and constant access to computing and networking in both our work and personal lives."


Next Trick for Laser Printers: Manufacturing Electronics
9 April 2013 | Techonomy
by Adrienne Burke

"New York Times reporter John Markoff describes in today’s Science Times how a new technique developed at PARC will print computing power onto a flexible surface.

Demonstrating what PARC CEO Stephen Hoover wrote for Techonomy last year—that 'a lot of the opportunities we’re going to find in the ‘Internet of things’ are going to be about how to embed intelligence at very low cost in a distributed way into the world'—one potential of the technology Markoff describes is to take 3D-printing to the next level, by manufacturing not just a structure, but also its electronic functionality."


Tiny Chiplets: A New Level of Micro Manufacturing
8 April 2013 | The New York Times
by John Markoff

"The technology, on display at PARC, is part of a new system for making electronics, one that takes advantage of a Xerox invention from the 1970s: the laser printer.

If perfected, it could lead to desktop manufacturing plants that 'print' the circuitry for a wide array of electronic devices — flexible smartphones that won’t break when you sit on them; a supple, pressure-sensitive skin for a new breed of robot hands; smart-sensing medical bandages that could capture health data and then be thrown away...

The new manufacturing system the PARC researchers envision could be used to build custom computers one at a time, or as part of a 3-D printing system that makes smart objects with computing woven right into them...if the PARC researchers are successful, they will have thrown out 50 years of Silicon Valley conventional wisdom."


30 Under 30: Forbes Announces Young Pioneers In Technology
17 December 2012 | Forbes
by Victoria Barret

Judges:  PARC CEO Stephen Hoover, salesforce.com CEO Marc Benioff, and angel investor Pejman Nozad 

"Fortunately, we also had the wisdom and sharp eyes of our three judges to make the big calls...With the three of them as our guide, we aimed to highlight a diverse group of talented, very young individuals."


High-Tech Factories Built to Be Engines of Innovation
13 December 2012 | The New York Times
by Annie Lowrey

“The manufacturing process itself is going through an innovation revolution,” said Stephen Hoover, chief executive of PARC. “It’s not four million people on an assembly line. It’s a small number of really highly skilled people.”


Video -- PARC CEO Stephen Hoover On The Business Of Innovation
19 November 2012 | Forbes
by Tomio Geron

Stephen Hoover discusses printed and flexible electronics, the future of manufacturing, and PARC's open innovation model.


Democratizing manufacturing, minus the people
13 November 2012 | Los Angeles Times
by Jon Healey

"In fact, PARC is already developing ways to print electronics and to print mechanical structures and electronics together, said Stephen Hoover, chief executive of PARC. He predicted the initial applications will emerge in about two years, including wearable sensors that can be put onto any product. Other possibilities include printed batteries, memory chips and displays...

3D printing is just one part of a larger trend democratizing design and production, Hoover of PARC said. 'We can imagine assembly automation and 3D printing combining' with other automation techniques into 'a virtual supply chain,' Hoover said."


Video -- Stephen Hoover Presents "Making Things Matters"
12 November 2012 | Techonomy 2012

Stephen Hoover, CEO of PARC, a Xerox company, speaks at Techonomy 2012 in Tucson, Ariz.


Why Making Things Still Matters
10 November 2012 | Techonomy
by Stephen Hoover

"Our ability to manufacture—and innovate and make the process better—has always been a core part of our country’s innovation cycle, spawning incredibly vast new industries and businesses from these historic revolutions. But the pendulum of the tech industry has shifted so far to software and services that we may soon face major uphill battles to reclaim our foothold on the “making” part of innovation, as well as the opportunity to bring manufacturing back to the US...

We are at a point where we need to return to our roots and really focus on innovation opportunities in how things are made...We as a nation need to take global leadership in driving this phase change in manufacturing, as historically we always have...Because making things matters."


Video -- Manufacturing’s Future and the Impact on Jobs
12 September 2012 | Techonomy Detroit
by Stephen Hoover; Amar Hanspal; Lou Rassey

Panel session from Techonomy Detroit about how the technologization of manufacturing can create new jobs instead of killing them.

Speakers include PARC CEO Stephen Hoover, Amar Hanspal of Autodesk, and Lou Rassey of McKinsey & Company.


UC Berkeley, PARC, Thinfilm Electronics pursue printed sensors with FlexTech Alliance grant
22 August 2012 | Solid State Technology

"An integrated printed sensor system is under development with a new grant from FlexTech Alliance, which supports displays and flexible, printed electronics. The project leverages commercial development work currently underway between PARC and Thinfilm Electronics on designing a printed sensor platform and will integrate temperature sensing as well as assess an oxygen sensor being developed at the University of California at Berkeley.

Earlier this year, Thinfilm Electronics and PARC won the FlexTech Alliance Innovation Award for the world's first working prototype of a printed, non-volatile memory device addressed with complementary organic circuits, the equivalent of CMOS circuitry."


The Next Internet? Inside PARC’s Vision of Content Centric Networking
7 August 2012 | Xconomy San Francisco
by Wade Roush

"In fact, he thinks the Internet has outgrown its original underpinnings as a network built on physical addresses, and that it’s time to put aside TCP/IP and start over with a completely novel approach to naming, storing, and moving data. Jacobson’s alternative is called Content Centric Networking, or CCN, and it’s grown into the single biggest internal project at PARC…

...And that might undermine many current business models in the software and digital content industries—while at the same time creating new ones. In other words, it’s just the kind of revolutionary idea that has remade Silicon Valley at least four times since the 1960s. And this time, PARC doesn’t want to miss out on the rewards."


Healthcare's Often Missing Element - The Human Element
2 August 2012 | Forbes
by Dan Munro

"In an effort to help providers to maximize the value of an EHR, Xerox turned to researchers at the venerable PARC (a company that Xerox spun-off about 10 years ago) as a way to explore the landscape of innovation around EHRs...

These large scale connections (Xerox, ACS, Allscripts) combined with the innovation engines of companies like PARC and The Breakaway Group represent an exciting development. It’s where innovation – including the human element – meets scale – in healthcare. PARC’s influence is still relatively early – and most clearly represents the opportunity around that human element. [PARC CEO] Steve Hoover summarized it best..."


Only 26 Percent of Americans Want Electronic Medical Records...
When it comes to healthcare, are Americans resistant to change?
31 July 2012 | release
by Xerox

"'A big part of PARC’s healthcare work for Xerox is using ethnography and other social science methods to observe and analyze actual work practices – not just what people say they do,' said Steve Hoover, CEO, PARC, a Xerox company. 'If there’s one thing that this survey tells us, coupled with our own experiences, it’s that you should never develop or deploy technology outside of the human context.'"


...Simplifying The Patient Care Process By Improving Electronic Health Record (EHR) Technology.
31 July 2012 | The Street

"Americans routinely use electronic files to manage their finances, communicate with friends and family and even take college courses – but when it comes to medical records – only 26 percent want them digital. The findings come from the third annual Electronic Health Records (EHR) online survey of 2,147 U.S. adults, conducted for Xerox by Harris Interactive in May 2012...

To help caregivers do more with this patient information, Xerox is working with researchers at PARC to explore EHRs as a gateway to a variety of healthcare innovation possibilities. The resulting technology tools will simplify back-office and front-line processes, reduce errors, and free up caregivers to spend more time and attention on day-to-day patient care."


3D manufacturing: Print me a phone
New techniques to embed electronics into products
28 July 2012 | The Economist

"Printing electronics is not new; screen printing, lithography, inkjet and other processes have long been used to manufacture circuit boards and components. But the technologies are improving rapidly and now allow electronics to be printed on a greater variety of surfaces. In the latest developments, electronics printing is being combined with 'additive manufacturing', which uses machines popularly known as 3D printers to build solid objects out of material, one layer at a time...

[PARC] is developing ways to use such inks. These can print circuits for various components, including flexible display screens, sensors and antennae for radio-frequency security tags. With the emergence of additive-manufacturing techniques, it starts to become possible to print such things directly onto the product itself, says Janos Veres, the manager of PARC’s printed-electronics team."


Cassidy: PARC still in the business of innovation 10 years after Xerox spinoff
12 July 2012 | San Jose Mercury News
by Mike Cassidy

"PARC, once known as Xerox PARC, was spun out as a subsidiary of Xerox in 2002. For the past decade it's been responsible for its own bottom line, and it's been expected to turn a profit. It was a change from the days that PARC served one master: Xerox. Now, Hoover says, less than half the lab's work is for Xerox; the rest involves projects for other companies and government agencies. …PARC's independence means that its 180 scientists and technologists can't simply come up with ideas that are world-shattering, mind-bending and brilliant. A good portion of them have to be things that PARC and companies working with PARC can sell -- and in the near-term. Profit vs. blue-sky research: It's one of the oldest balancing acts among the research lab crowd.

...All that said, Hoover is determined to make sure that PARC researchers keep reaching for the next big thing that nobody has thought of yet. Yes, the lab has identified core areas that guide its research, including health and wellness, big data, cleantech, printed electronics, networking and innovation services. But, Hoover says, as much as 25 percent of its research investments are spent on projects outside the core areas, allowing scientists to stumble onto unforeseen breakthroughs."


Thinfilm Pairs Up With Packaging Giant Bemis To Create Labels That Know Things
10 July 2012 | Forbes
by Connie Guglielmo

"Thinfilm Electronics moved a step closer to making the 'Internet of Things' a reality, announcing a deal with U.S. packaging giant Bemis Co. today to create a printed electronics system for consumer product, healthcare and food companies who want to tag, track and collect information wirelessly about the products they ship.

What does that mean exactly? Thinfilm has been working on low-cost sensor tags containing rewritable memory that can be placed on anything...and that can collect a bevy of information.

...Thinfilm, which paired up with Xerox’s PARC R&D spin off to help develop its printed electronics technology, has already been working on creating 'inexpensive, integrated time-temperature sensors for use in monitoring perishable goods and pharmaceuticals'. The deal with Bemis builds on that work to create a 'customizable sensor platform' that Bemis can adapt for its customers. Thinfilm and Bemis said they plan to make the Bemis Intelligent Packaging Platform available next year."


The Internet of things is coming to a grocery store near you
9 July 2012 | GigaOM
by Stacey Higginbotham

"Thin Film Electronics, a company that makes wafer-thin printed circuits that can be built into packaging materials, and Bemis, a manufacturer of both consumer products and wholesale packaging, have signed an agreement that will add circuits to your cereal box. Or maybe sensors to your salad bags. Or digital intelligence to disposable diapers.

The Oslo-based Thinfilm has been in business since the mid-90s. It has been manufacturing thin-film memory chips that provide about 20 bits of storage, which were used in toys and games. But it has been adding more memory and has a partnership with Xerox PARC that added transistors to its circuit, thereby giving its chips enough intelligence to track inventory or send environmental data from a sensor back to the network. ...the idea of smarter circuits that are still cheap enough to be used in packaging are integral to creating an internet of things."


Old Oxford-style debate comes to Silicon Valley
16 June 2012 | Mercury News
by Mike Cassidy

"Let's face it: Silicon Valley is known for brilliant people who can be just a tad competitive. Which is one reason it makes so much sense to import from England one of the world's oldest and most prestigious debating societies and let some valley execs go after one another, verbally speaking. With the Oxford Union debates coming to Silicon Valley, think of it not just as a clash, but a clash of cultures.

...The first-ever Oxford debate in Silicon Valley, on Tuesday at Santa Clara University, is being hosted by the Churchill Club, which last year celebrated its 25th anniversary. ...'This House believes that the problems of tomorrow are too big for the entrepreneurs of today.' Talk about fighting words in the valley. This is a place where many assume we can solve any problem with enough of the right technology. ...the debate will include business leaders from PARC, Nanosolar, Marvell, Coulomb Technologies and Daemonic Labs."


First Annual Great Silicon Valley Oxford Union Debate on the Motion, "This House Believes That the Problems of Tomorrow Are Too Big for the Entrepreneurs of Today"
Churchill Club Teams With Oxford University and Santa Clara University for Inaugural Event
13 June 2012 | release
by Churchill Club

"Churchill Club, Silicon Valley's premier business and technology forum, and Santa Clara University's Leavey School of Business and Center for Science, Technology and Society, will co-host the First Annual Great Silicon Valley Oxford Union Debate on Tuesday, June 19, 2012...Oxford University's Said Business School will co-present this unique evening of persuasion and humor about a big topic that matters to us all -- with strong opinions on both sides of the argument..."


Tim O'Reilly at PARC
17 May 2012 | CNET
by James Martin

"Speaking yesterday at PARC at the MAKE Hardware Innovation Workshop, Tim O'Reilly addressed a room full these 'Alpha Geeks'...

'Great things begin with people having fun, but they don't end there', O'Reilly said. He sees MAKE's mission as finding these interesting technologies and people who are innovating from the edge, and amplifying their effectiveness, taking their passion and desire to have an impact on the world and enabling a commercial narrative -- making creativity sustainable by making it a viable business."


The real business of the DIY movement
At the inaugural Hardware Innovation Workshop, about 200 leaders in the DIY movement gather to talk about how to build real companies, while still maintaining a maker ethos.
17 May 2012 | CNET
by Daniel Terdiman

"Over the last two days, several hundred of the people behind many of the most impressive businesses to emerge from the maker movement, as well as investors and those interested in the future of digital hardware came together at PARC here for the inaugural Hardware Innovation Workshop...the event -- put on by Make magazine and Maker Faire -- was the likely beginning of a new ecosystem that will tie many of these companies and people together for years to come, and which could help impact the development of entire new industries and businesses.

...Tim O'Reilly, the CEO of O'Reilly Media, which publishes Make magazine, and Dale Dougherty, founder and publisher of Make, also spoke, as did Steve Hoover, CEO of PARC in a welcome address." 


PARC, 10 Years After Xerox Spin-Off, Says It's All About Innovation
14 May 2012 | Forbes
by Connie Guglielmo

"Its clients include big names like Samsung, Procter & Gamble, Panasonic, Motorola and Honda, the U.S. government and a bevy of startups, some of whom it has spawned or invested in. Last year, 40 percent of its deals were with startups, up from 12 to 15 percent just three yeas ago.

In addition to 200 researchers  including ethnographers who study people and their problems to understand how technology can actually work on their behalf – Hoover also manages a business development and marketing team of about 20 people who work with those researchers to identify potential projects and inventions with market potential."


PARC showcases business models, not products, at 10 year anniversary
29 April 2012 | Ars Technica
by Nathan Mattise

"The message of the day was clear with the first words to greet guests at the registration table (via both conference workers and a commemorative bookmark). 'Just wanted to let you know, "Xerox PARC" is so 10 years ago. Today, we're "PARC, a Xerox company".' 

PARC's Power of 10 is a year-long series of events, including public-friendly guest presentations and this half-day conference, to commemorate the company's first ten years of independent operation. In 2002 Xerox incorporated PARC as an independent, wholly owned subsidiary, shifting the R&D pioneers toward an open innovation business model that took center stage on Thursday.

...Chesbrough's point was best emphasized after his presentation. The rest of the afternoon featured panels with representatives from a few PARC-collaborators. They all shared their projects, but the most eye-catching were Nicole Tricoukes, Senior Maverick at Motorola Solutions, and Davor Sutija, CEO of Thin Film." 


Episode 134: PARC
27 April 2012 | Press:Here
by Erci Savitz & Farhad Manjoo

"PARC has a long history in Silicon Valley…but do we still need corporate labs?

‘Press: Here’ features the top names in Silicon Valley's technology industry and world-class technology reporters from The Economist, The New York Times, CNBC, The Wall Street Journal, USA Today, Businessweek, Forbes, The Financial Times, NPR, and Fortune. The show is seen in the San Francisco Bay Area on NBC and on cable in New York City, Philadelphia, Chicago, Los Angeles, San Diego, Dallas and Washington DC. High-definition podcasts are available from iTunes."


Announcing Make's Hardware Innovation Workshop
5 April 2012 | O'Reilly Radar
by Dale Doughterty

"We are starting to see what results from a powerful combination of open hardware + personal fabrication tools + connected makers... Even now, the pace of development is quickening and the number of hardware startups is rapidly growing.

Tim O'Reilly has been urging that the opportunity is now to showcase makers as professionals who are starting new businesses and developing new products. So, I'm happy to announce a new business conference during the week of Maker Faire... Presented by Make, the Hardware Innovation Workshop will be held Tuesday and Wednesday, May 15-16, at PARC, a Xerox company, in Palo Alto, California. (I'm excited to have PARC host us and this event because of its long history as a source of technology innovation.)"


How To Get From A Great Idea To Actual Innovation
There's a tendency for all of us to glorify the ideation process when in fact it's the reduction to practice that's perhaps more important, says Stephen Hoover, CEO of PARC, a Xerox company.
30 March 2012 | Fast Company [invited/ guest contributed]
by Jocelyn Hawkes

"'You'd think we'd have a really complex answer for this one, given that PARC is in the business of breakthroughs... But for me, it's really simple and can even be captured in one phrase: Inventions with impact. As in impact on people, our clients' businesses, and the world. In whatever forms it takes.'"


The Culture of Innovation
What Makes San Francisco Bay Area Companies Different?
1 March 2012 | Booz & Company
by with Bay Area Council Economic Institute

"The most recent incarnation of PARC, Xerox's storied Silicon Valley research facility, is an example. PARC is now a separate division of Xerox, with a mission to innovate not just for the benefit of theparent company, but also for other companies and the government..."


Meshin Introduces Recall Into The Android Market
[and] 10 Questions With Meshin CEO Chris Holmes
22 February 2012 | The Droid Guy

"…Meshin have introduced another great app to the Android Market. Our Apps Editor… has his own way of reviewing apps, for me though most apps that I consider 'best' are apps that qualify as productive or business. Meshin Recall is one of those apps. It integrates with your Evernote account and all, or as many of, your calendars that you want."

"Meshin came out of PARC with their biggest chunk of funding coming from Xerox..."


It’s a new day at the PARC
6 January 2012 | Silicon Valley / San Jose Business Journal
by Diana Samuels

"'It's amazing from a small company's point of view to work with these guys because you have ideas that you want to see as an extension of your product and some of these research centers, amazingly enough, are working on these concepts,' Pfeiffer [CTO of Power Assure] said. 'You can find really amazing case studies, research that you can then leverage for your own development.'"


The Comeback of Xerox PARC
...Xerox's R&D subsidiary has a new strategy for innovation: make money.
21 December 2011

"PARC, which once served only Xerox, now has an expanding list of technologies in development with outside partners that include Fujitsu, Motorola, NEC Display Solutions, Microsoft, Samsung, SolFocus, and Oracle. The change in strategy has helped turn it from a multimillion-dollar financial sinkhole into a modest, but growing, innovation business.

For PARC, the partnerships are signs that open innovation is working. 'There are plenty of great ideas at PARC, but you learn early on that execution is often the hard part—execution and timing,' says St. Claire. '...You almost have to be as innovative in the commercialization—especially when you have game-changing technologies—as on the technology side.'"


PARC Spin-Out PowerCloud Systems Raises $6 Million From Qualcomm
14 December 2011 | TechCrunch
by Robin Wauters

"PowerCloud Systems, a spin-out of PARC that offers a ‘networking-as-a-service’ platform for OEMs and service providers, has raised $6 million in Series B funding in a round led by Qualcomm Ventures, with prior backers Walden Venture Capital, Javelin Venture Partners and PARC participating...PowerCloud Systems is not only a spin-out from PARC, but its technology is also supported by intellectual property developed at the research center, including 10 patents in areas ranging from cloud-virtualized network controllers to usable security."


Men, women – and machines
The rise of interconnected digital machines is threatening to change our economy in profound ways
9 December 2011 | Financial Times
by Gillian Tett

"One might almost call these machines the third great sex: in the labour market now, it is not simply a question of men versus women, but men, women – and machines.

Does this matter? Brian Arthur, an esteemed economist, scientist and visiting scholar at PARC, thinks it does. For the crucial thing to understand about these new digitised machines…is that they are not automating human processes; …these machines have been communicating with each other and interacting with decreasing human oversight. The net result is the rise of a second, 'digitized economy', which is operating alongside the 'real' human world – and threatening to change our economy in profound ways."


The Empire Strikes Back
How Xerox and other big corporations are harnessing the force of disruptive innovation.
1 December 2011 | Technology Review
by Scott D. Anthony and Clayton M. Christensen

"As Burns plunged Xerox into the services business, she devoted R&D resources—at the storied PARC lab and elsewhere—to developing...

This is disruptive innovation—making the complicated simple, making the expensive affordable, driving growth by transforming what exists and creating what doesn't. And it appears to be working: profits in Xerox's services business rose..."


Can the Jobs-and-Income Crisis End Well?
Some economists believe that today's grinding unemployment and slow growth are masking the transition to a vibrant digital economy
25 November 2011 | Bloomberg BusinessWeek
by Chris Farrell

"In recent writings, such scholars as Eric Brynjolfsson, Andrew McAfee, W. Brian Arthur, and Richard Florida, as well as consultants at McKinsey & Co., have made a strong case that we’re living through a transition toward an economy dominated by a digital ecosystem. 'Technological progress—in particular, improvements in computer hardware, software, and networks—has been so rapid and so surprising that many present-day organizations, institutions, policies, and mindsets are not keeping up,' write Brynjolfsson and McAfee, scholars at the MIT Sloan School of Management and authors of the e-book, Race Against the Machine. Adds Arthur, a visiting researcher with PARC in a McKinsey & Co. essay: 'Is this the biggest change since the Industrial Revolution? Well, without sticking my neck out too far, I believe so.'"


Fresh Copy: How Ursula Burns Reinvented Xerox
Xerox's PARC research center has already developed a host of technologies to transform the service industry--parking meters that can call 911 and road sensors that ticket you if you go too fast.
19 November 2011 | Fast Company
by Ellen McGirt

"'Look,' Burns chimes in [a joint conversation with PARC CEO Steve Hoover], 'not everything that happens here makes it to the marketplace. But PARC now has a model that allows them to dream beyond the boundaries of what Xerox can use...'"


Who Are the Power Players Out West?
16 November 2011 | AlwaysOn
by Tony Perkins

"...check out the list of players that have already been nominated" -- includes PARC.


Digitized Decision Making and the Hidden Second Economy
Techonomy [invited/ guest contributed]
10 November 2011 | Forbes
by Stephen Hoover

"There’s something big happening right now. I’m not referring to any of the popular technology memes per se—big data, social, cloud, mobile, augmented reality, context, post-PC devices, consumerization, 3-D printing, etc. I’m referring to something behind, and beyond, all of these technologies: the digitization of decision making. This increasing trend is creating a 'second economy' underneath and alongside the physical economy we know so well, and on a revolutionary scale…

[PARC visiting researcher and Santa Fe Institute external professor W. Brian] Arthur argues that this second economy, which author Nick Carr in turn dubs the age of 'deep automation,' may represent the biggest shift since the Industrial Revolution, and lead to increases in productivity output as well as decreases in physical jobs.

...Since joining PARC, a Xerox company approaching its 10-year anniversary as a business for open innovation with multiple clients, I have been focused on the following question: just what will happen to invention and innovation in this second economy? More specifically, what will be the role of R&D and innovation organizations in a new global innovation landscape?"


Stephen Hoover on Innovation: The business of breakthroughs [video]
Babbage: Science and Technology
27 October 2011 | The Economist

"In this Tea With the Economist video, PARC CEO Stephen Hoover talks about the business of invention, employing laser-printer know-how to purify water, and creating an internet of content."


America’s New CIO Wants To Disrupt Government And Make It A Startup
26 October 2011 | Talking Points Memo
by Sarah Lai Stirland

"It’s not a coincidence that my first speech is being made in PARC," Steven VanRoekel tells a roomful of curious people in Silicon Valley who have come to spend their Tuesday evening to find out what the nation’s federal chief information officer actually does.

"America’s future now depends on our capacity to innovate, and to harness technology," VanRoekel says during his first public speech in his new role as America’s second chief information officer at PARC’s auditorium in Palo Alto. The event was organized by the Silicon Valley social and business groups The Churchill Club, TechNet and TechAmerica.

The legendary PARC has played a role in the development of many game-changing aspects of modern computing from the development of personal computers to key details such as the graphical user interface. The company, a subsidiary of Xerox, continues to work with both private companies and governments to come up with new ideas in computing and business processes."


IT Management
...List of 2011 Senior Executive Exits
19 September 2011 | eWeek
by Clint Boulton

"The year has also been marked by an unusual level of rapid churn among high-profile tech executives...However, high tech has seen some other more graceful exits by CEOs, key executives and engineers... Well, there are many reasons for the wholesale turnover. Take this brief trip with eWEEK through the carousel of CEO departures and other changes."


Reinventing Innovation at PARC
28 July 2011 | Harvard Business Review HBR Blog Network
by Teresa Amabile and Steve Kramer

"A few weeks back, we saw firsthand a hotbed of innovation in a place that many observers had long ago given up on. Its resurrection convinces us that other organizations can do the same by creating a culture of consideration, coordination, and communication, and marrying that culture to a responsive business model. That resurgent hotbed is PARC (formerly Xerox PARC)…

Over the past several years, PARC — spun off as an independent, wholly-owned subsidiary of Xerox in 2002 — has reinvented itself as a font of innovation for Xerox and a variety of other organizations worldwide. It has delivered a stunning array of software and hardware innovations to global corporations, startups, and the U.S. government, and it does a brisk business in IP licensing.

How is it that this place, widely ridiculed 20 years ago, has revived? When we visited, we not only saw pieces of PARC's storied past, but we saw what happens there today, how it happens, and how innovation continues to thrive."


Tech leaders ponder future of mobile
The pace of innovation and change in mobile devices is so dizzying it is difficult to predict the winning platforms and products of the next few years.
21 July 2011 | PhysOrg
by Chris Lefkow

"With that caveat, a panel of technology executives and experts nevertheless took out their crystal balls on Wednesday at the Fortune Brainstorm Tech conference in this Colorado resort to take a glimpse into the mobile future.

Before an audience of movers and shakers from Silicon Valley and elsewhere, they looked at trends among smartphones and the fast-growing market for tablet computers pioneered by Apple's iPad.

...Stephen Hoover...said next-generation mobile capability will involve the seamless 'integration of the physical and digital worlds.' Mobile devices will be able to provide 'the information that's most relevant to me now, physically where I am, and in the context of what I'm trying to do,' Hoover said. 'We're at the cusp of really being able to integrate all of these different sources of data and understand people's intention in context and give them the information that's useful at the time they need it,' he said."


PARC Receives Employer Support of the Guard and Reserve (ESGR) Awards
14 July 2011

ESGR presented the Patriot Award, an Above and Beyond Award, the Seven Seals Award and also the Statement of Support to PARC. PARC was presented "these Prestigious Awards of Honor by one of their own contractors with Securitas Security, Inc, Sergeant Robert M. Lopez, USMCR, currently deployed and is the PARC Security Site Supervisor, who nominated PARC for these honors. PARC and their Directors have a very strong commitment to their employees who serve in our Military Service and have many Veterans in their organization."


PARC: Still Inventing Cool New Stuff After All These Years
The Tech Trade
1 July 2011 | Forbes
by Eric Savitz

"And PARC is still at it, hiring Ph.D.’s and putting them to work on some of the world’s bigger technology problems.

…In the new PARC, Xerox is the largest client, but accounts for just half of the center’s overall workload, with the rest for a variety of government and commercial clients. Hoover says PARC has a 'solid business base,' with growing revenues."


Executives Call for More R&D
29 April 2011 | Internet Evolution
by Michael Singer

"Research and development is under budgetary pressures these days, and yet more and more executives are touting its benefits. Why is there a disconnect? And what can be done about it?

The primary issue around R&D spending is that by itself, research and development doesn't guarantee profitability. Companies must weigh how much they are willing to invest in future innovations that may never pan out.

During the Internet Evolution Radio program this past week, Dr. Steve Hoover, CEO of the Palo Alto Research Center, noted that companies need to really prioritize research and development projects based on their long-term investments."


Why the U.S. Must Promote Engineering
America will suffer in global competition without reengineering its attitudes toward engineering...
2 March 2011 | Bloomberg BusinessWeek
by Viewpoint

"The PARC Hydrodynamic Separation technology is a low-cost, energy efficient technology whose potential applications include municipal water treatment and pretreating seawater for desalination. Given how critical the shortage of drinkable water is all over the world, this is an exciting breakthrough."


Bernstein’s Retirement Brings Changing of the Guard at PARC; Q&A with Incoming CEO Steve Hoover
11 January 2011 | Xconomy San Francisco
by Wade Roush

"Hoover...will be only the second person to lead PARC since its transformation from Xerox’s flagship research laboratory into a contract R&D organization earlier this decade.

...But the 170-member lab does serve numerous outside customers, from big tech companies like Fujitsu, Motorola, NEC, and Samsung to government agencies such as the Department of Energy and the National Institutes of Health. In 2009, about 40 percent of PARC’s $60 million in revenues came from customers other than Xerox, and the organization also incubates its own spinoffs, such as Powerset, a semantic search company bought by Microsoft in 2008 for more than $100 million."


PARC names new CEO
11 January 2011 | ZDNet & SmartPlanet
by Larry Dignan

"Hoover takes over Feb. 1. In a statement, Hoover said he will continue PARC’s 'open environment where employees, technology visions, and business success can flourish globally.'"


Steve Hoover named CEO at Xerox PARC
11 January 2011 | Silicon Valley Business Journal

"The reins are being passed at the Palo Alto Research Center, the legendary Xerox Corp. R&D center where the computer mouse, ethernet, laser printer and the PC were born.

Steve Hoover is taking over from the retiring CEO Mark Bernstein...Bernstein led efforts at PARC to turn its inventions into commercial successes, making the R&D center an independent subsidiary in 2002 and licensing its technologies to outside companies."


Silicon Valley R&D legend gets new CEO
11 January 2011 | VentureBeat
by Dean Takahashi

"Few places in Silicon Valley are as legendary as the Xerox Palo Alto Research Center, where fundamental computing inventions from the mouse to the personal computer were first conceived.

That’s why it marks a new era whenever PARC gets a new chief. Today, Xerox is announcing that Steve Hoover will become the new CEO of Xerox PARC, replacing retiring chief Mark Bernstein. Under Bernstein, PARC endeavored to make its inventions into commercial successes. It became an independent subsidiary in 2002 and has actively licensed its technologies to outside companies.  The job carries a lot of responsibility, since PARC is one of America’s biggest national treasures.

…PARC needs both R&D vision and business acumen these days as it has to earn its keep."


PARC Names Veteran Xerox Executive as New CEO
11 January 2011 | eWeek
by Chris Preimesberger

"Hoover's new position is going to entail as much sales and marketing responsibility as research, due to PARC's longtime entrepreneurial approach. PARC has served as an IT incubator of sorts for a number of different startups in the green IT, Web development, IT infrastructure and network communications businesses."


PARC names Steve Hoover as new chief executive
Famous research centre gets new head
11 January 2011 | V3.co.uk/ vnunet
by Shaun Nichols

"The transition will provide a new leader for a research centre that has been a legend in the technology world for four decades."


Steve Hoover appointed CEO of PARC
11 January 2011 | San Francisco Business Times
by Patrick Hoge

"PARC, which has been in operation for four decades, was spun out as a wholly owned Xerox subsidiary in 2002."


Silicon Valley R&D legend gets new CEO
11 January 2010 | VentureBeat

"Few places in Silicon Valley are as legendary as the Xerox Palo Alto Research Center, where fundamental computing inventions from the mouse to the personal computer were first conceived.

That’s why it marks a new era whenever PARC gets a new chief. Today, Xerox is announcing that Steve Hoover will become the new CEO of Xerox PARC, replacing retiring chief Mark Bernstein. Under Bernstein, PARC endeavored to make its inventions into commercial successes. It became an independent subsidiary in 2002 and has actively licensed its technologies to outside companies.  The job carries a lot of responsibility, since PARC is one of America’s biggest national treasures...

PARC needs both R&D vision and business acumen these days as it has to earn its keep..."