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Dan Greene in the news
...on Data Center Efficiency
30 July 2012 | Data Center Knowledge
by Colleen Miller
"Data Center Knowledge: What are things that can be done through virtualizing servers that can increase utilization and decrease cost?
Clemens Pfeiffer: The best and most efficient set-up is based on research and patents from PARC around shared reservation models and QoS (Quality of Service) levels of applications. Unlike static reservations, which do not respond to utilization and therefore are based on an allocation for peak demand, grouping critical and non-critical applications on the same cluster using a shared model will provide more flexibility and reliability by allowing critical applications to take over whatever they need from the cluster and non-critical applications to take the rest resulting in a much better consolidation than the typical 14:1 reduction."
PARC applies IT innovation to cleantech problems
21 October 2010 | ZDNet
by Heather Clancy
"Much has been made about the 40th anniversary of PARC, which started life as the Xerox Palo Alto Research Center. What you might not have heard is that approximately 10 percent of the research facility’s research and development activities are now focused on cleantech innovation. I recently spoke with Scott Elrod, a PARC vice president and who is manager of what PARC calls its Cleantech Innovation Program (CIP).
Elrod says there are four primary areas where PARC has a role to play in cleantech: Energy efficiency, water purification, solar energy and carbon emissions capture. 'We created this with no background in those markets but in strong competency areas that we thought could be applied to cleantech,' he says.
Not surprisingly, the facility’s roots in LCD and printer research — PARC has more than 1,800 patents — have been called upon for at least one of these research areas, water purification..."
PARC Works with Startup to Save Data Centers Power
Project aimed at moving data centers from being “Always On” to “Always Available” by virtualizing the power consumption
29 January 2010 | Green Technology Journal
by Maureen O'Gara
"Power Assure Inc, a California fledging developing power management solutions company, and the great Palo Alto Research Center, a k a PARC, have gotten themselves a $5 million grant from the U.S. Department of Energy (DOE) to reduce data center power consumption without impacting quality of service.
Power Assure will commercialize the project. The work is described as "transformative." It better be. Data centers in the U.S. are supposed to be eating through 100 billion kWh a year by next year although server utilization will still be at only 10%-15%."
Power Assure Selected by U.S. Department of Energy for $5 Million Grant
Funds to be Used for Commercialization of Energy Efficiency Software for Data Centers
7 January 2010 | Business Wire
"The DOE award was granted to Power Assure based on its principal goal of transforming data center energy strategy from an 'Always On' to an 'Always Available' model, which dramatically increases the efficiency of data centers. ...Power Assure’s novel approach will leverage 'model-based' optimization technology from PARC (Palo Alto Research Center). Power Assure and PARC are working closely together to enable the 'always available' approach."