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Ellen Isaacs in the news

 

 

Q&A: Meet Ellen Isaacs, Corporate Ethnographer at PARC
12 April 2013 | Healthbiz Decoded
by Katie Manderfield

"As a principal scientist at PARC, Isaacs often employs corporate ethnography in order to reach new insights and to better grasp the needs of Xerox’s clients. HealthBiz Decoded spoke with Isaacs about corporate ethnography and her multi-faceted career at PARC."

 

The Power of Observation
The science of ethnography provides a better parking experience
1 February 2013 | The Parking Professional
by Ellen Isaacs and David Cummins

"In the last few years, PARC has applied this rapid ethnography method to projects in healthcare, transportation, and mobile communication, all of which generated specific, long-lasting benefits. Some of the most fruitful ethnography projects have involved parking. For whatever reason, parking seems to evoke some of the more interesting behaviors in the human repertoire. 

The following examples showcase how rapid ethnography research is helping uncover innovative solutions to simplify and improve parking enforcement as well as the way people find and pay for parking."

 

TEDx conference seeks bright ideas for Broadway
29 January 2013 | Los Angeles Times
by Howard Sherman

"'What is the best that Broadway can be?' was the central question of the second TEDx Broadway conference, which continued to explore the query that fueled last year’s inaugural conference...

The conference mixed seasoned producers like Daryl Roth and Disney Theatrical Group’s Thomas Schumacher, artists such as playwright Kristoffer Diaz, actor George Takei and designer Christine Jones, and experts in other fields including Ellen Isaacs, principal scientist at PARC; tech and media entrepreneur Randi Zuckerberg, and Susan Salgado, the founder with restaurateur Danny Meyer of Hospitality Quotient..."

 

Video -- Ethnography: Ellen Isaacs at TEDxBroadway
28 January 2013 | TEDxBroadway

Watch Ellen Isaacs present on the theme of "Using Ethnography to Envision a Better Future," exploring how ethnography can be used to help Broadway envision the best that it can be in 20 years time.

 

How Xerox Uses Analytics, Big Data and Ethnography To Help Government Solve "Big Problems"
22 October 2012 | Forbes
by Ben Kerschberg

"Few have not experienced the uncomfortable experience of circling city blocks for a parking space. Researchers at Xerox have designed algorithms and implemented dynamic parking systems in Los Angeles that change the way we park...

PARC ethnographer Ellen Isaacs wrote recently, 'even when you have a clear concept for a technology, you still need to design it so that it’s consistent with the way people think about their activities...you have to watch them doing what they do.'"

 

How Can We Make Devices Better? By Studying What People Actually Do
20 September 2012 | GigaOM
by Mathew Ingram

"Many new technologies are based on what companies and designers seem to think their users might want to do, or what they envision them wanting to do, but not as many are based on what people actually do, Ellen Isaacs told attendees at GigaOM’s Mobilize conference on Thursday...

Surveys of users can only reveal so much about how people use technology, Isaacs said, for a number of reasons: for one thing, people forget certain steps because they have become so familiar they are almost invisible, but sometimes those steps are the most important parts of the process they are describing."

 

The Power of Observation
How companies can have more 'aha' moments
15 September 2012 | GigaOM
by Ellen Isaacs

Focus groups can only tell you so much. Companies in the mobile business also need to know the right problems to solve, which involves understanding people’s implicit needs and unknown desires. Ellen Isaacs, a user experience designer and ethnographer for PARC, explains the benefits of using ethnography to develop better mobile products.

 

...Simplifying The Patient Care Process By Improving Electronic Health Record (EHR) Technology.
31 July 2012 | The Street

"Americans routinely use electronic files to manage their finances, communicate with friends and family and even take college courses – but when it comes to medical records – only 26 percent want them digital. The findings come from the third annual Electronic Health Records (EHR) online survey of 2,147 U.S. adults, conducted for Xerox by Harris Interactive in May 2012...

To help caregivers do more with this patient information, Xerox is working with researchers at PARC to explore EHRs as a gateway to a variety of healthcare innovation possibilities. The resulting technology tools will simplify back-office and front-line processes, reduce errors, and free up caregivers to spend more time and attention on day-to-day patient care."

 

...Research Projects Aimed at Making Healthcare Less of a Pain
10 April 2012 | HealthNewsDigest

"If you think back to the last time you saw a doctor, it’s easy to see the barriers that stand between patients and physicians: excessive paperwork, difficulties sharing test results and medical records, confusing payment instructions, not to mention the limited time doctors have with each patient.

...Mobile care coordination: Ethnographers – researchers who track the habits of workers as they go about their day – and technologists at PARC, A Xerox company, are working with practicing nurses to develop the Digital Nurse Assistant – a combination of in-room displays and mobile technology that delivers information on past, current, and planned actions for a patient. Displays turn on automatically when a recognized clinician enters a room to treat a patient, and mobile devices allow caregivers to document their work without locating and logging into a workstation."

 

Make Your Outlook Inbox Smarter with Meshin [INVITES]
30 August 2010 | Mashable
by Christina Warren

"Quick Pitch: Meshin is an Outlook sidebar that organizes information contextually so that you can work faster and smarter.

Genius Idea: Using semantic technology and natural language processing, Meshin can take information from your inbox and connect it with related information on the web and conversations on social networks.

Meshin is a Xerox-funded project incubated at PARC, where the Meshin team has worked on developing semantic technologies to create what they call 'context-aware information services'. In other words, this is technology that can go beyond keyword matching and create actual meaning."

 

Mobile recommendation service now in field trials in Tokyo
25 March 2010 | Dai Nippon Printing Co., Ltd.

Dai Nippon Printing Co., Ltd. (DNP), who collaborated with PARC just 3 years ago to extend its existing publishing business with the creation of new digital media technology platform, is now running a limited user trial of the resulting mobile recommender system. They are conducting the trials in the Ginza and Yurakucho districts of Tokyo through a downloadable iPhone application called "Machireco" (literally, "city" + "recommendation"), which provides recommendations based on location, history, user likes/dislikes, time of day, and other contextual information. DNP plans to monetize the service by offering it for all smart phones later this year.

view screenshots and/or download iTunes (Japan) app here