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PARC in the news
Democratizing manufacturing, minus the people
13 November 2012 | Los Angeles Times
by Jon Healey
"In fact, PARC is already developing ways to print electronics and to print mechanical structures and electronics together, said Stephen Hoover, chief executive of PARC. He predicted the initial applications will emerge in about two years, including wearable sensors that can be put onto any product. Other possibilities include printed batteries, memory chips and displays...
3D printing is just one part of a larger trend democratizing design and production, Hoover of PARC said. 'We can imagine assembly automation and 3D printing combining' with other automation techniques into 'a virtual supply chain,' Hoover said."
Video -- Stephen Hoover Presents "Making Things Matters"
12 November 2012 | Techonomy 2012
Stephen Hoover, CEO of PARC, a Xerox company, speaks at Techonomy 2012 in Tucson, Ariz.
Why Making Things Still Matters
10 November 2012 | Techonomy
by Stephen Hoover
"Our ability to manufacture—and innovate and make the process better—has always been a core part of our country’s innovation cycle, spawning incredibly vast new industries and businesses from these historic revolutions. But the pendulum of the tech industry has shifted so far to software and services that we may soon face major uphill battles to reclaim our foothold on the “making” part of innovation, as well as the opportunity to bring manufacturing back to the US...
We are at a point where we need to return to our roots and really focus on innovation opportunities in how things are made...We as a nation need to take global leadership in driving this phase change in manufacturing, as historically we always have...Because making things matters."
Video -- What's next from the people who invented the PC?
4 November 2012 | CNET
by Brian Cooley
"PARC is a legendary and often misunderstood place. Once Xerox's outpost in Silicon Valley, it's now a separate company within Xerox, and it focuses on applied R&D. PARC is where you'll find the beginnings of the personal computer, LAN, voice command, and laser printing. Today its work branches far beyond computing, with a strong emphasis on ethnography, the study of what people do and how they do it."
Want to keep your genome safe? There's an app for that
1 November 2012 | New Scientist
by Paul Marks
"Now there is a smartphone app that will allow you to carry around an encrypted copy of your genome, safe in the knowledge that the DNA won't fall into the wrong hands. With prices for DNA sequencing falling fast, this app may not be as futuristic as it sounds.
The idea behind Genodroid, the work of a team led by Emiliano De Cristofaro at PARC in Palo Alto, California, is to investigate how people might safely transport the personal information stored in their genome."
A Rewired Internet Would Speed Up Content Delivery
29 October 2012 | MIT Technology Review
by Tom Simonite
"A growing number of researchers think it's time to rewire the Internet. A fundamentally new approach could better serve the streaming video, nonstop connectivity, and sizable downloads that users have come to expect, these experts say.
The problem is simple: the Internet was designed to send small packets of data back and forth in a conversational style, says Glenn Edens, who heads networking research at PARC. “Where we are today, the Internet is mostly used for the distribution of content like video, pictures, and e-mails,” says Edens, who is leading an effort at PARC to design and test an alternative way of operating the Internet known as content-centric networking—a project that is attracting increasing support from other researchers and companies."
Video -- Motorola Solutions Outs HC1 Head-mounted Computer, Keeps Workers' Hands Free in Sticky Situations
22 October 2012 | Engadget
by Jon Fingas
"Motorola Solutions' attention is on giving construction workers, field technicians and soldiers an always-up computer that keeps their hands free when it would be too dangerous (or just unwieldy) to grab a handheld."
How Xerox Uses Analytics, Big Data and Ethnography To Help Government Solve "Big Problems"
22 October 2012 | Forbes
by Ben Kerschberg
"Few have not experienced the uncomfortable experience of circling city blocks for a parking space. Researchers at Xerox have designed algorithms and implemented dynamic parking systems in Los Angeles that change the way we park...
PARC ethnographer Ellen Isaacs wrote recently, 'even when you have a clear concept for a technology, you still need to design it so that it’s consistent with the way people think about their activities...you have to watch them doing what they do.'"
Video -- The HC1: Motorola Solutions' take on Google Goggles
22 October 2012 | Network World
by Nick Barber
"Motorola Solutions unveiled a head mounted voice controlled computer that aims to help the military and other industries where workers needs hands free access to information."
Motorola HC1: Google Goggles for the enterprise
The head-mounted computer is aimed at enterprises
22 October 2012 | ComputerWorld
by Nick Barber
"Motorola Solutions has unveiled a head-mounted, voice-controlled computer that's targeted at the military and other industries where workers need hands-free access to information. Called the HC1, the device runs on an ARM processor and has an optional camera to send back real-time video over a wireless network."
Motorola HC1 Device Is Google Glass for Business Users
22 October 2012 | eWeek
by Todd R. Weiss
"Like a version of Google Glass for business, a new Motorola headset-mounted, wearable computer aimed at making it easier for remote field workers to do their jobs in precarious locations will be offered for sale in the first half of 2013, bringing a true hands-free computing option to enterprise workers."
PARC Cuts Energy Waste in Waste Water
Can a low-energy water treatment system prod water utilities to consider new technology?
19 October 2012 | MIT Technology Review
by Martin LaMonica
"PARC has parlayed its expertise in printing to develop a less energy-intensive method for treating wastewater. Municipal water utilities rarely adopt new technology, but a PARC-led project suggests that energy-saving innovations could fuel interest in water technologies...
The grant is funded by the California Energy Commission, a clear reminder of how closely related water and energy are. It’s estimated that three percent of California’s energy is consumed in wastewater treatment."
PARC Named Runner-up for The Wall Street Journal Technology Innovation Award
16 October 2012 | The Wall Street Journal
The Wall Street Journal has named PARC and Thinfilm as runner-up for The Wall Street Journal Technology Innovation Award in the Semiconductors and Electronics category. The winners and runners-up represent disruptive breakthroughs from conventional ideas and methods.
The Wall Street Journal received 536 applications from more than two dozen countries. A team of editors and reporters reviewed the entries and forwarded the 172 most promising to an independent panel of judges from venture-capital firms, universities, and companies. From that pool, the judges chose a total of 37 winners and runners-up in 18 categories.
PARC and Thinfilm received the runner-up award for Thinfilm Addressable Memory, the first printed electronic rewritable memory. Thinfilm Addressable Memory works as a technology platform for a wide range of printed electronic system products, such as smart tags, that combine memory with other printed components.
What PARC Learned About Executing on Open Innovation
15 October 2012 | Harvard Business Review - HBR Blog Network
by Lawrence Lee
Lawrence Lee, Senior Director of Strategy at PARC, writes on PARC's lessons in how to turn open innovation into a repeatable business model.
"As an industry, I believe we are still realizing only a small fraction of the full potential of open innovation. How can we realize this potential? Here are some key strategies I've observed from PARC's experiences."
Companies Race to the Patent Office to Protect Their IT Breakthroughs
There's a patent gold rush under way as savvy companies seek to lock in the competitive advantage from their IT innovations
28 September 2012 | CIO
by Kim Nash
"Patenting a family of inventions protects you better than getting a single patent, says Lunt, who helps PARC formulate patent strategy. PARC works with clients such as Procter & Gamble and BASF to develop inventions that may be patented and also licenses patents to other companies."
$4 Million To Improve Battery Performance
20 September 2012 | Hybrid Cars
by Philippe Crowe
"PARC announced yesterday it has signed a $4 million contract with the U.S. Department of Energy's Advanced Research Projects Agency-Energy (ARPA-E) under the program for Advanced Management and Protection of Energy Storage Devices (AMPED).
This contract will have PARC, along with project partner LG Chem Power Inc. (LGCPI), a subsidiary of LG Chem, develop a fiber optic monitoring system capable of providing detailed information about the internal condition of batteries. The end goal is to allow batteries to perform better in applications such as electric vehicles (EVs)."
How Can We Make Devices Better? By Studying What People Actually Do
20 September 2012 | GigaOM
by Mathew Ingram
"Many new technologies are based on what companies and designers seem to think their users might want to do, or what they envision them wanting to do, but not as many are based on what people actually do, Ellen Isaacs told attendees at GigaOM’s Mobilize conference on Thursday...
Surveys of users can only reveal so much about how people use technology, Isaacs said, for a number of reasons: for one thing, people forget certain steps because they have become so familiar they are almost invisible, but sometimes those steps are the most important parts of the process they are describing."
The Mobile 15
Our picks for the most innovative companies
18 September 2012 | GigaOM
"(ThinFilm's) partnership with PARC enabled the circuits to have not just memory but also the logic needed to turn the memory into something that can execute programs. That, in turn, has helped ThinFilm make the leap from the novelty toy market to a broader set of industries...
ThinFilm’s innovation is the melding of cheap printed memory with printed logic circuits from PARC. The printed circuits are cheap and can be printed onto packaging for food, medical devices, drugs or other goods. With only the memory, a pill bottle might have the ability when scanned to indicate if it had been stored at a temperature that rendered the medicine inside ineffective. Once logic and eventually a radio is added, then the same pill bottle might be able to send an alert when temperatures are veering into the danger zone."
The Power of Observation
How companies can have more 'aha' moments
15 September 2012 | GigaOM
by Ellen Isaacs
Focus groups can only tell you so much. Companies in the mobile business also need to know the right problems to solve, which involves understanding people’s implicit needs and unknown desires. Ellen Isaacs, a user experience designer and ethnographer for PARC, explains the benefits of using ethnography to develop better mobile products.
Video -- Manufacturing’s Future and the Impact on Jobs
12 September 2012 | Techonomy Detroit
by Stephen Hoover; Amar Hanspal; Lou Rassey
Panel session from Techonomy Detroit about how the technologization of manufacturing can create new jobs instead of killing them.
Speakers include PARC CEO Stephen Hoover, Amar Hanspal of Autodesk, and Lou Rassey of McKinsey & Company.
Techonomy Detroit 2012: Education is Everything
12 September 2012 | Huffington Post
by Ashley Woods
"Stephen Hoover is CEO of PARC, a Xerox company that prides itself on innovation...
Speaking on a panel at Techonomy 2012 hosted by Daniel Howes of the Detroit News, Hoover and his fellow panelists agreed that Detroit 2.0 could capitalize on its legacy of manufacturing experience to create more jobs."
How the U.S. Can Reinvent Manufacturing
8 September 2012 | Techonomy
by Stephen Hoover
"'Manufacturing 2.0' is a radical shift already underway, and many key elements are taking shape. As technologies and business models evolve, we have an opportunity in the US to create and own the future of manufacturing. That means the opportunity for a resurgence of US manufacturing, creating big changes in the economy and revitalizing US cities across the country.
To realize this vision, businesses must start exploring new manufacturing technologies and business models, and US government needs to begin developing coordinated policies to support R&D, public education, and further investment in this new approach to manufacturing."
Sensors Are Key to Better EV Batteries
ARPA-E wants to get more out of lithium-ion batteries
7 September 2012 | IEEE Spectrum
by Prachi Patel
ARPA-E has awarded more than $4 million to PARC.
"The PARC team has developed a wavelength-shift detector about the size of a quarter. A single detector could handle optical fibers from many battery cells, and it should cost only a few hundred dollars, as opposed to $10 000-plus for conventional detectors, which require lasers and charge-coupled device arrays...
One of the project’s goals is to figure out the best set of internal variables to monitor in a battery, says Raghavan. The researchers are also developing intelligent algorithms that would read the raw data from the sensors and translate it into relevant numbers for a car’s battery-management system...Battery maker LG Chem Power, a partner on the project, will test the fiber-optic sensors in real batteries."
Penn State ARL to lead defense manufacturing research project
29 August 2012 | R&D
"Streamlining the design and manufacture of U.S. Department of Defense equipment, including vehicles, weapons, and other complex systems, is the goal of a $48 million contract recently awarded to Penn State University's Applied Research Laboratory (ARL) through the Defense Advanced Research Projects Agency's Instant Foundry Adaptive through Bits (iFAB) program, which is part of the agency's Adaptive Vehicle Make (AVM) portfolio...
The research capabilities of Penn State's Department of Industrial Engineering, Iowa State University, Bradley University, University of Alabama at Birmingham, University of Texas, Austin, Arizona State University, RECON Services, and PARC will help develop the information architecture to enhance the manufacturing state of the art."
UC Berkeley, PARC, Thinfilm Electronics pursue printed sensors with FlexTech Alliance grant
22 August 2012 | Solid State Technology
"An integrated printed sensor system is under development with a new grant from FlexTech Alliance, which supports displays and flexible, printed electronics. The project leverages commercial development work currently underway between PARC and Thinfilm Electronics on designing a printed sensor platform and will integrate temperature sensing as well as assess an oxygen sensor being developed at the University of California at Berkeley.
Earlier this year, Thinfilm Electronics and PARC won the FlexTech Alliance Innovation Award for the world's first working prototype of a printed, non-volatile memory device addressed with complementary organic circuits, the equivalent of CMOS circuitry."
PARC Labs: 10 Key Accomplishments During First Decade After Spinning Out of Xerox [slideshow]
IT & Network Infrastructure
14 August 2012 | eWEEK
by Chris Preimesberger
"Now, in 2012, PARC is celebrating another milestone: the 10-year anniversary of becoming incorporated as a wholly owned yet independent subsidiary of Xerox. Currently, PARC has a long list of customers, but it still does most of its business with its parent company and government agencies...There also has been a lot of recent innovation at PARC of which you might not be aware. Here is a selection of 10 highly successful projects—culled from several dozen candidates—that were created, funded and empowered at PARC in the last 10 years."
Nuggets of wisdom from Silicon Valley’s top teens in tech
9 August 2012 | VentureBeat
by Christina Farr
"Teens in Tech, an annual conference in Silicon Valley, celebrates the elite and high-powered designers and programmers in the industry that are too young to swig a beer. They may be college dropouts with dimples, and they certainly say the word 'awesome' a lot, but these teens are a force to be reckoned with...
We’re at PARC, a famed research and innovation hub a stone’s throw from Sand Hill Road, and these teen mavericks have some wisdom to pass on. Listen up, kids..."
The Next Internet? Inside PARC’s Vision of Content Centric Networking
7 August 2012 | Xconomy San Francisco
by Wade Roush
"In fact, he thinks the Internet has outgrown its original underpinnings as a network built on physical addresses, and that it’s time to put aside TCP/IP and start over with a completely novel approach to naming, storing, and moving data. Jacobson’s alternative is called Content Centric Networking, or CCN, and it’s grown into the single biggest internal project at PARC…
...And that might undermine many current business models in the software and digital content industries—while at the same time creating new ones. In other words, it’s just the kind of revolutionary idea that has remade Silicon Valley at least four times since the 1960s. And this time, PARC doesn’t want to miss out on the rewards."
Healthcare's Often Missing Element - The Human Element
2 August 2012 | Forbes
by Dan Munro
"In an effort to help providers to maximize the value of an EHR, Xerox turned to researchers at the venerable PARC (a company that Xerox spun-off about 10 years ago) as a way to explore the landscape of innovation around EHRs...
These large scale connections (Xerox, ACS, Allscripts) combined with the innovation engines of companies like PARC and The Breakaway Group represent an exciting development. It’s where innovation – including the human element – meets scale – in healthcare. PARC’s influence is still relatively early – and most clearly represents the opportunity around that human element. [PARC CEO] Steve Hoover summarized it best..."
ARPA-E awards $43M to 19 energy storage projects to advance electric vehicle and grid technologies
2 August 2012 | Green Car Congress
"The US Department of Energy’s Advanced Research Projects Agency-Energy (ARPA-E) has selected 19 new projects to receive a total of $43 million to develop breakthrough energy storage technologies and support promising small businesses...
Unlike other Department of Energy efforts to push the frontiers of battery chemistry, AMPED is focused on maximizing the potential of existing battery chemistries. These innovations are intended to help reduce costs and improve the performance of next generation storage technologies, which could be applied in both plug-in electric and hybrid-electric vehicles."
$43 Million for Transformational Storage Projects to Advance Electric Vehicle and Grid Technologies
2 August 2012 | announcement
"The Department of Energy today announced that 19 transformative new projects will receive a total of $43 million in funding from the Department’s Advanced Research Projects Agency-Energy (ARPA-E) to leverage the nation’s brightest scientists, engineers and entrepreneurs to develop breakthrough energy storage technologies and support promising small businesses..." [download full list]
Advanced Management And Protection Of Energy-Storage Devices (AMPED)
- Lead organization: PARC
- Description: Smart Embedded Network of Sensors with Optical Readout (SENSOR). Palo Alto Research Center will develop new fiber optic sensors that are inserted into battery packs to monitor and measure batteries during charge and discharge cycles. These compact fiber optical sensors will measure the battery’s health while in use to avoid degradation and failure.
- Funding: $4,018,960
The Lesson That Market Leaders Are Failing To Learn From PARC
Let’s celebrate what Xerox PARC did invent—and invest in more invention
1 August 2012 | Forbes
by Chunka Mui
"In other words, there are opportunities for ambitious invention in every technology-intensive industry. And, what industry is not technology-intensive?…
The real lesson to be drawn from Xerox PARC is that large corporations should aggressively pursue breakthrough invention—and work to improve their ability to take advantage of the fruits of those efforts."
...Simplifying The Patient Care Process By Improving Electronic Health Record (EHR) Technology.
31 July 2012 | The Street
"Americans routinely use electronic files to manage their finances, communicate with friends and family and even take college courses – but when it comes to medical records – only 26 percent want them digital. The findings come from the third annual Electronic Health Records (EHR) online survey of 2,147 U.S. adults, conducted for Xerox by Harris Interactive in May 2012...
To help caregivers do more with this patient information, Xerox is working with researchers at PARC to explore EHRs as a gateway to a variety of healthcare innovation possibilities. The resulting technology tools will simplify back-office and front-line processes, reduce errors, and free up caregivers to spend more time and attention on day-to-day patient care."
Only 26 Percent of Americans Want Electronic Medical Records...
When it comes to healthcare, are Americans resistant to change?
31 July 2012 | release
"'A big part of PARC’s healthcare work for Xerox is using ethnography and other social science methods to observe and analyze actual work practices – not just what people say they do,' said Steve Hoover, CEO, PARC, a Xerox company. 'If there’s one thing that this survey tells us, coupled with our own experiences, it’s that you should never develop or deploy technology outside of the human context.'"
...on Data Center Efficiency
30 July 2012 | Data Center Knowledge
by Colleen Miller
"Data Center Knowledge: What are things that can be done through virtualizing servers that can increase utilization and decrease cost?
Clemens Pfeiffer: The best and most efficient set-up is based on research and patents from PARC around shared reservation models and QoS (Quality of Service) levels of applications. Unlike static reservations, which do not respond to utilization and therefore are based on an allocation for peak demand, grouping critical and non-critical applications on the same cluster using a shared model will provide more flexibility and reliability by allowing critical applications to take over whatever they need from the cluster and non-critical applications to take the rest resulting in a much better consolidation than the typical 14:1 reduction."
3D manufacturing: Print me a phone
New techniques to embed electronics into products
28 July 2012 | The Economist
"Printing electronics is not new; screen printing, lithography, inkjet and other processes have long been used to manufacture circuit boards and components. But the technologies are improving rapidly and now allow electronics to be printed on a greater variety of surfaces. In the latest developments, electronics printing is being combined with 'additive manufacturing', which uses machines popularly known as 3D printers to build solid objects out of material, one layer at a time...
[PARC] is developing ways to use such inks. These can print circuits for various components, including flexible display screens, sensors and antennae for radio-frequency security tags. With the emergence of additive-manufacturing techniques, it starts to become possible to print such things directly onto the product itself, says Janos Veres, the manager of PARC’s printed-electronics team."
Who Created the Internet? Yes, And.
25 July 2012 | Forbes
by Dave Witzel and Jerry Michalski
"But there’s a more important issue missed in the partisan squabbling between 'business' and 'government.' The answer to Crovitz’s question isn’t 'either/or.' Instead, it is 'both/and.' Moreover, how the Internet was built can serve as a model we need to learn to replicate to address other large-scale social and infrastructure challenges."
No credit for Uncle Sam in creating Net? Vint Cerf disagrees
A legendary figure in the invention of the Internet weighs into a new debate about the U.S. government's role during that heady era.
25 July 2012 | CNET
by Charles Cooper
"The NSF got very involved…this led to the design and implementation and subsequent expansion of the NSFNET that became a major backbone for academic access to the Internet. NSF also sponsored more than a dozen intermediate level regional networks…
...Xerox [PARC] gets and deserves credit for great work: Ethernet…the laser printer…the Alto personal computer… and PARC Universal Packet (PUP)..."
...The Government Invented the Internet
Don't believe...that every tech innovation came from private enterprise.
24 July 2012 | Slate
by Farhad Manjoo
"...in tech, no one does anything on his own. Useful products are usually the result of years of research by smart people at various institutions: government labs, university labs, and corporate R&D campuses. The history of the Internet, like much of everything else that makes our world so magical, proves that in the tech industry, it takes a village."
...Didn’t Invent the Internet
23 July 2012 | Wired
by Robert McMillan
"So would the internet have been invented without the government? 'That’s a tough question,' [Taylor] says. 'Private industry does not like to start brand new directions in technology. Private industry is conservative by nature. So the ARPAnet probably could not have been built by private industry. It was deemed to be a crazy idea at the time.'"
Yes, Government Researchers Really Did Invent the Internet
23 July 2012 | Scientific American
by Michael Moyer
"In truth, no private company would have been capable of developing a project like the Internet, which required years of R&D efforts spread out over scores of far-flung agencies, and which began to take off only after decades of investment. Visionary infrastructure projects such as this are part of what has allowed our economy to grow so much in the past century."
So, who really did invent the Internet?
23 July 2012 | LA Times
by Michael Hiltzik
"But Crovitz confuses AN internet with THE Internet... As for Ethernet, which Bob Metcalfe and David Boggs invented at PARC...It was, and is, a protocol for interconnecting computers and linking them to outside networks--such as the Internet. And Metcalfe drew his inspiration for the technology from ALOHANet, an ARPA-funded project at the University of Hawaii.
So the bottom line is that the Internet as we know it was indeed born as a government project. In fact, without ARPA and Bob Taylor, it could not have come into existence. Private enterprise had no interest in something so visionary and complex, with questionable commercial opportunities."
Crovitz: Who Really Invented the Internet?
Contrary to legend, it wasn't the federal government, and the Internet had nothing to do with maintaining communications during a war.
22 July 2012 | Wall Street Journal
by Gordon Crovitz
"But full credit goes to the company where...worked after leaving ARPA: Xerox. It was at the Xerox PARC labs in Silicon Valley in the 1970s that the Ethernet was developed to link different computer networks. Researchers there also developed the first personal computer...and the graphical user interface that still drives computer usage today.
...It's important to understand the history of the Internet because it's too often wrongly cited to justify big government. It's also important to recognize that building great technology businesses requires both innovation and the skills to bring innovations to market."
UPDATE: Crovitz on "WeHelpedBuildThat.com"
Global Flexible Electronics Market to Reach US$25.9 Billion by 2018, According to New Report by Global Industry Analysts, Inc.
19 July 2012 | Digital Journal
"Flexible electronics is an emerging field of science and manufacturing technology, which enables planting of electronic devices onto conformable plastic substrates. ...driven by the global demand for lighter and smaller electronic products that consume lesser power. Due to the fact that these devices are more shock resistant, cost-effectively manufactured, and can be flexed or bended, they have the capability of being integrated into portable devices, clothing, and packaging materials.
…Key players profiled in the report include, 3M Flexible Circuit Foundry, Applied Materials, Inc., Citala Ltd., Cambridge Display Technology Ltd., E Ink Holdings, Inc., Infinite Corridor Technology, Konarka Technologies, Inc., MC10, Inc., PARC, Versatilis, LLC, among others."
A smarter package? Bemis and Thinfilm to develop intelligent packaging platform
18 July 2012 | Plastics Today
by Heather Caliendo
"Plastics packaging powerhouse Bemis Company Inc. and Thinfilm Electronics have partnered to create a flexible sensing platform for the packaging market. This new category of packaging will collect and wirelessly communicate sensor information, for use by food, consumer product and healthcare companies.
...'Bemis has stated the Thinfilm technology could eventually be a component of every package they manufacture,' Sutija said. 'The majority of Bemis packages are used by the food industry, which means the Internet of Things, objects that talk to you, is soon part of your every day life.' The Bemis intelligent packaging platform is expected to be commercially available in 2014.
The first to commercialize printed rewritable memory, Thinfilm is creating printed system products that will include memory, sensing, display and wireless communication. Thinfilm is working together with PARC on developing a printed temperature sensor."
Cassidy: PARC still in the business of innovation 10 years after Xerox spinoff
12 July 2012 | San Jose Mercury News
by Mike Cassidy
"PARC, once known as Xerox PARC, was spun out as a subsidiary of Xerox in 2002. For the past decade it's been responsible for its own bottom line, and it's been expected to turn a profit. It was a change from the days that PARC served one master: Xerox. Now, Hoover says, less than half the lab's work is for Xerox; the rest involves projects for other companies and government agencies. …PARC's independence means that its 180 scientists and technologists can't simply come up with ideas that are world-shattering, mind-bending and brilliant. A good portion of them have to be things that PARC and companies working with PARC can sell -- and in the near-term. Profit vs. blue-sky research: It's one of the oldest balancing acts among the research lab crowd.
...All that said, Hoover is determined to make sure that PARC researchers keep reaching for the next big thing that nobody has thought of yet. Yes, the lab has identified core areas that guide its research, including health and wellness, big data, cleantech, printed electronics, networking and innovation services. But, Hoover says, as much as 25 percent of its research investments are spent on projects outside the core areas, allowing scientists to stumble onto unforeseen breakthroughs."
Thinfilm Pairs Up With Packaging Giant Bemis To Create Labels That Know Things
10 July 2012 | Forbes
by Connie Guglielmo
"Thinfilm Electronics moved a step closer to making the 'Internet of Things' a reality, announcing a deal with U.S. packaging giant Bemis Co. today to create a printed electronics system for consumer product, healthcare and food companies who want to tag, track and collect information wirelessly about the products they ship.
What does that mean exactly? Thinfilm has been working on low-cost sensor tags containing rewritable memory that can be placed on anything...and that can collect a bevy of information.
...Thinfilm, which paired up with Xerox’s PARC R&D spin off to help develop its printed electronics technology, has already been working on creating 'inexpensive, integrated time-temperature sensors for use in monitoring perishable goods and pharmaceuticals'. The deal with Bemis builds on that work to create a 'customizable sensor platform' that Bemis can adapt for its customers. Thinfilm and Bemis said they plan to make the Bemis Intelligent Packaging Platform available next year."
The Internet of things is coming to a grocery store near you
9 July 2012 | GigaOM
by Stacey Higginbotham
"Thin Film Electronics, a company that makes wafer-thin printed circuits that can be built into packaging materials, and Bemis, a manufacturer of both consumer products and wholesale packaging, have signed an agreement that will add circuits to your cereal box. Or maybe sensors to your salad bags. Or digital intelligence to disposable diapers.
The Oslo-based Thinfilm has been in business since the mid-90s. It has been manufacturing thin-film memory chips that provide about 20 bits of storage, which were used in toys and games. But it has been adding more memory and has a partnership with Xerox PARC that added transistors to its circuit, thereby giving its chips enough intelligence to track inventory or send environmental data from a sensor back to the network. ...the idea of smarter circuits that are still cheap enough to be used in packaging are integral to creating an internet of things."
PARC and Chongqing University
3 July 2012 | release
by Chongqing University
"Dr. Elrod was also invited to give a public lecture entitled PARC—Innovation, Past, Present and Future. Around 400 CQU students and teachers attended the lecture and asked various questions, ranging from the research PARC has been carryed out to how PARC has successfully conducted innovation management."
Nearpoints: ...Amazing Wireless Badge
An innovative (to say the least) new product from Motorola Solutions reminds me of why it’s a privilege to work in the wireless and mobile field. And, oh yeah, they’ll sell a zillion of these.
25 June 2012 | Network World
by Craig Mathias
"In many ways, the SB1 [smart badge] is the natural evolution of we used to call a Tab Computer perhaps 15 years ago. A number of these appeared in prototype form, from Xerox's Palo Alto Research Center (PARC) and others, and one can argue that many of the concepts pioneered in these early small-screen information appliances have in fact appeared in handsets and related devices today - via, of course, the personal organizer/PDA era."
The future will be printed in 3-D
24 June 2012 | GigaOM
by Ryan Kim
It’s a future coming sooner than people think, said Peter Weijmarshausen, the CEO of 3-D printing start-up Shapeways. Fresh off $6.2 million in new funding for Shapeways, Weijmarshausen spoke with GigaOM about where 3-D printing is going, how it parallels the software industry and how far the technology can take us into the future.
…Another big challenge is that there’s still a limited number of materials… But he said more of these materials are becoming available. And researchers at PARC are working on printable electronics for things like RAM, sensors and transistors. That, he said, could lead to consumers creating their own phones or MP3 players housed in cases of their own design."
Old Oxford-style debate comes to Silicon Valley
16 June 2012 | Mercury News
by Mike Cassidy
"Let's face it: Silicon Valley is known for brilliant people who can be just a tad competitive. Which is one reason it makes so much sense to import from England one of the world's oldest and most prestigious debating societies and let some valley execs go after one another, verbally speaking. With the Oxford Union debates coming to Silicon Valley, think of it not just as a clash, but a clash of cultures.
...The first-ever Oxford debate in Silicon Valley, on Tuesday at Santa Clara University, is being hosted by the Churchill Club, which last year celebrated its 25th anniversary. ...'This House believes that the problems of tomorrow are too big for the entrepreneurs of today.' Talk about fighting words in the valley. This is a place where many assume we can solve any problem with enough of the right technology. ...the debate will include business leaders from PARC, Nanosolar, Marvell, Coulomb Technologies and Daemonic Labs."
The psychology of... Avatars
Digital versions of us are not only altering the way that we perceive ourselves, but how we go on to behave in the real world.
14 June 2012 | Edge
"'Studies have shown that, in general, people create slightly idealised avatars based on their actual selves,' says Nick Yee, a research scientist at PARC. He should know: Yee has spent the past ten years studying the effects of avatars on human behavior in settings such as Second Life and World Of Warcraft."
First Annual Great Silicon Valley Oxford Union Debate on the Motion, "This House Believes That the Problems of Tomorrow Are Too Big for the Entrepreneurs of Today"
Churchill Club Teams With Oxford University and Santa Clara University for Inaugural Event
13 June 2012 | release
by Churchill Club
"Churchill Club, Silicon Valley's premier business and technology forum, and Santa Clara University's Leavey School of Business and Center for Science, Technology and Society, will co-host the First Annual Great Silicon Valley Oxford Union Debate on Tuesday, June 19, 2012...Oxford University's Said Business School will co-present this unique evening of persuasion and humor about a big topic that matters to us all -- with strong opinions on both sides of the argument..."
Network Trailblazers: A Conversation with Van Jacobson
Computer scientist Van Jacobson talks to Scott Gurvey about his work on TCP/IP.
30 May 2012 | The Network (Cisco)
by Scott Gurvey
"Today Jacobson is working on; you guessed it, network congestion. But this is a different kind of congestion and Jacobson is proposing a different kind of solution...today's problem comes from the fact that the Internet was designed as a communications network, not a media distribution network.
...the key to reducing the wastefully redundant traffic is Content-Centric Networking ('CCN'), in which the key object is the content itself, rather than the end points ('hosts') of the communication. While traditional host based traffic is based around host names ('URLs') which resolve to host addresses; CCN is based on 'Named Content'."
Van Jacobson Denies Averting Internet Meltdown...
25 May 2012 | Wired
by Cade Metz
"The soft-spoken Jacobson doesn’t see it that way, but his pioneering work with the internet’s underlying protocols recently earned him a spot in the inaugural class of the Internet Society’s (ISOC) Internet Hall of Fame, alongside such as names as Vint Cerf, Steve Crocker, and Tim Berners-Lee.
...In the 90s, as the internet took off, Jacobson left Berkeley for networking giant Cisco, and in August 2006, he joined PARC, the Xerox outfit that grew out of the company’s old Palo Alto Research Center. There, he’s still working to improve the internet. But this time, he wants to build an entirely new networking model."
New revolution coming to electronics technology
20 May 2012 | San Jose Mercury News
by Troy Wolverton
"For decades, digital technology has been synonymous with silicon. But maybe for not much longer. The age of printed electronics may soon be upon us. Following years of hype and development, technologies that allow chips and other electronic components to be made using techniques akin to inkjet printing -- rather than by lithography or other standard methods -- may finally be reaching maturity...
Part of the challenge the industry faced was that it was developing individual components, said Davor Sutija, Thinfilm's CEO. While the components might cost less than their silicon-based counterparts, the cost advantage was often lost when they were combined with other parts. But by using technology pioneered by PARC and teaming up with other printed electronics companies, Thinfilm has developed a way to connect and combine components to create a complete printed system."
The real business of the DIY movement
At the inaugural Hardware Innovation Workshop, about 200 leaders in the DIY movement gather to talk about how to build real companies, while still maintaining a maker ethos.
17 May 2012 | CNET
by Daniel Terdiman
"Over the last two days, several hundred of the people behind many of the most impressive businesses to emerge from the maker movement, as well as investors and those interested in the future of digital hardware came together at PARC here for the inaugural Hardware Innovation Workshop...the event -- put on by Make magazine and Maker Faire -- was the likely beginning of a new ecosystem that will tie many of these companies and people together for years to come, and which could help impact the development of entire new industries and businesses.
...Tim O'Reilly, the CEO of O'Reilly Media, which publishes Make magazine, and Dale Dougherty, founder and publisher of Make, also spoke, as did Steve Hoover, CEO of PARC in a welcome address."
Tim O'Reilly at PARC
17 May 2012 | CNET
by James Martin
"Speaking yesterday at PARC at the MAKE Hardware Innovation Workshop, Tim O'Reilly addressed a room full these 'Alpha Geeks'...
'Great things begin with people having fun, but they don't end there', O'Reilly said. He sees MAKE's mission as finding these interesting technologies and people who are innovating from the edge, and amplifying their effectiveness, taking their passion and desire to have an impact on the world and enabling a commercial narrative -- making creativity sustainable by making it a viable business."
Filtering Dirty Water, By Losing the Filter [video]
14 May 2012 | Bloomberg
"Planet Forward’s Frank Sesno discusses the growing challenge of keeping water clean. He reports on Bloomberg Television’s 'Bloomberg West.'"
PARC, 10 Years After Xerox Spin-Off, Says It's All About Innovation
14 May 2012 | Forbes
by Connie Guglielmo
"Its clients include big names like Samsung, Procter & Gamble, Panasonic, Motorola and Honda, the U.S. government and a bevy of startups, some of whom it has spawned or invested in. Last year, 40 percent of its deals were with startups, up from 12 to 15 percent just three yeas ago.
In addition to 200 researchers – including ethnographers who study people and their problems to understand how technology can actually work on their behalf – Hoover also manages a business development and marketing team of about 20 people who work with those researchers to identify potential projects and inventions with market potential."
Creating the National Science Foundation Network with Van Jacobson [video]
Computing Conversations podcasts
1 May 2012 | IEEE Computer
"To better understand computing's potential future directions, it's important to know our past and how we arrived at our current state. This column is dedicated to meeting and talking to people who range from the early pioneers to current visionaries...
[IEEE] Computer’s multimedia editor Charles Severance captures a video interview with Van Jacobson on the creation of the National Science Foundation network in the 1980s. From Computer's May 2012 issue."
Printing: Changing how electronics are made
[invited/ guest contributed]
1 May 2012 | Industrial + Specialty Printing
by Gregory L. Whiting, Ph.D.
"...novel manufacturing platforms could enable an even wider application space to be addressed, which would be complementary and disruptive to conventional semiconductor fabrication."
PARC showcases business models, not products, at 10 year anniversary
29 April 2012 | Ars Technica
by Nathan Mattise
"The message of the day was clear with the first words to greet guests at the registration table (via both conference workers and a commemorative bookmark). 'Just wanted to let you know, "Xerox PARC" is so 10 years ago. Today, we're "PARC, a Xerox company".'
PARC's Power of 10 is a year-long series of events, including public-friendly guest presentations and this half-day conference, to commemorate the company's first ten years of independent operation. In 2002 Xerox incorporated PARC as an independent, wholly owned subsidiary, shifting the R&D pioneers toward an open innovation business model that took center stage on Thursday.
...Chesbrough's point was best emphasized after his presentation. The rest of the afternoon featured panels with representatives from a few PARC-collaborators. They all shared their projects, but the most eye-catching were Nicole Tricoukes, Senior Maverick at Motorola Solutions, and Davor Sutija, CEO of Thin Film."
Episode 134: PARC
27 April 2012 | Press:Here
by Erci Savitz & Farhad Manjoo
"PARC has a long history in Silicon Valley…but do we still need corporate labs?
‘Press: Here’ features the top names in Silicon Valley's technology industry and world-class technology reporters from The Economist, The New York Times, CNBC, The Wall Street Journal, USA Today, Businessweek, Forbes, The Financial Times, NPR, and Fortune. The show is seen in the San Francisco Bay Area on NBC and on cable in New York City, Philadelphia, Chicago, Los Angeles, San Diego, Dallas and Washington DC. High-definition podcasts are available from iTunes."
Predatory IP threatening the progress of open innovation
PARC celebrates 10 years anniversary with a warning
26 April 2012
by Iain Thomson
"Henry Chesbrough, executive director of open innovation at UC Berkeley's Haas School of Business, said that patents were originally relatively undervalued, since there was no court system set up to deal with them. But with the advent of specialized courts and legal practices around patents, the pendulum has swung too far the other way.
...Chesbrough was speaking at the celebrations to mark 10 years of PARC as an individual company rather than as [just] the research arm of Xerox."
Internet Hall of Fame Inductees Honored at Historic First Annual Awards Ceremony in Geneva, Switzerland
Internet Society celebrates inductees' landmark achievements at Global INET 2012
23 April 2012 | release
by Internet Society
"The names of the inaugural Internet Hall of Fame inductees were announced today at the Internet Society's Global INET 2012 conference in Geneva, Switzerland. Internet pioneers and luminaries from around the world gathered at the conference to mark the Internet Society's 20th anniversary, and attend an Awards Gala to honor the following 2012 inductees...
Innovators -- Recognizing individuals who made outstanding technological, commercial, or policy advances and helped to expand the Internet's reach: Mitchell Baker, Tim Berners-Lee, Robert Cailliau, Van Jacobson, Lawrence Landweber, Paul Mockapetris, Craig Newmark, Raymond Tomlinson, Linus Torvalds, and Philip Zimmermann."
The Internet Gets a Hall of Fame (Including Al Gore!)
23 April 2012 | Wired
by Ryan Singel
"The best revolutionaries eventually find themselves hailed in tributes... So it’s almost inevitable that nearly 30 years after the official birthdate of the internet, some of the net’s best-known pioneers, radicals, and troublemakers are being inducted into the Internet Society’s Hall of Fame. The inaugural group includes 33 of the net’s most influential engineers, evangelists and entrepreneurs...
Innovators: [PARC Research Fellow] Van Jacobson: When the internet began to grow in the late 80s, Jacobsen devised a flow control algorithm for TCP that allowed the network to scale and avoid congestion, which is still used today. A leader in network diagnostics and performance, he won a ACM SIGCOMM lifetime achievement award in 2001."
Memory Foraging: When the Brain Behaves Like a Bee
Researchers test the idea that we hunt for memories in our minds the same way some animals search for food
16 April 2012 | Scientific American
by Ferris Jabr
Peter Pirolli, a research fellow at PARC in California who has studied how foraging theories apply to memory, sees the new findings as strong experimental support for an idea that is increasingly popular. 'The general sense that searching for things in the world might have been exapted [sic] to other purposes, such as searching for information internally, is a meme that got started in the 1990s," he explains. "I see more and more work applying this aspect of behavioral ecology not just to memory but to all kinds of search and task management."
The age of flexible electronics is upon us
16 April 2012 | VentureBeat
by Dean Takahashi
"It has taken decades to reach this point because it requires the invention of new semiconductor manufacturing technologies, which have to be reused in ways that apply to the new kinds of materials. The good thing is that putting a little bit of electronics into flexible or wearable materials can result in a lot of new applications that don’t cost all that much to build. Flexible electronics is still looking for home-run applications, but it’s not as pie-in-the sky as it sounds. The manufacturing has improved to the point where simple memory devices cost just pennies."
How Computers Are Creating a Second Economy Without Workers
Call it the post-employee economy: The digital revolution is creating billions of dollars of wealth in a second world without people
10 April 2012 | The Atlantic
by Bill Davidow
"The Second Economy -- a term the [Visiting PARC Researcher and] economist Brian Arthur uses to describe the computer-intensive portion of the economy -- is, quite simply, the virtual economy.
...Arthur's article in the McKinsey Quarterly, titled 'The Second Economy', does a wonderful job of explaining it."
...Research Projects Aimed at Making Healthcare Less of a Pain
10 April 2012 | HealthNewsDigest
"If you think back to the last time you saw a doctor, it’s easy to see the barriers that stand between patients and physicians: excessive paperwork, difficulties sharing test results and medical records, confusing payment instructions, not to mention the limited time doctors have with each patient.
...Mobile care coordination: Ethnographers – researchers who track the habits of workers as they go about their day – and technologists at PARC, A Xerox company, are working with practicing nurses to develop the Digital Nurse Assistant – a combination of in-room displays and mobile technology that delivers information on past, current, and planned actions for a patient. Displays turn on automatically when a recognized clinician enters a room to treat a patient, and mobile devices allow caregivers to document their work without locating and logging into a workstation."
Flexible displays bend what's possible for computers
..."Just one word. Plastics," he whispers. "There's a great future in plastics."
5 April 2012 | USA Today
by Jon Swartz
"Until then, flexible displays will be visible in smaller, more modest designs such as smart security tags, shelf and food labels, and loyalty cards with memory, says Janos Veres, who manages the printed electronics team at PARC.
PARC, the storied research center that inspired many of the features in the original Macintosh computer, is tinkering with plastic memory, chips on consumer goods packaging, sensors on helmets, and more.
One project is a wearable patch with sensors to monitor a patient's heart rate, temperature and blood pressure. PARC is also looking at the concept of a flexible battery to save energy and space, Veres says."
Announcing Make's Hardware Innovation Workshop
5 April 2012 | O'Reilly Radar
by Dale Doughterty
"We are starting to see what results from a powerful combination of open hardware + personal fabrication tools + connected makers... Even now, the pace of development is quickening and the number of hardware startups is rapidly growing.
Tim O'Reilly has been urging that the opportunity is now to showcase makers as professionals who are starting new businesses and developing new products. So, I'm happy to announce a new business conference during the week of Maker Faire... Presented by Make, the Hardware Innovation Workshop will be held Tuesday and Wednesday, May 15-16, at PARC, a Xerox company, in Palo Alto, California. (I'm excited to have PARC host us and this event because of its long history as a source of technology innovation.)"
Could content-centric networking provide a profitable future?
4 April 2012 | European Communications
"When Van Jacobson has something to say, people tend to listen. His algorithms for the Transmission Control Protocol (TCP) helped solve the problem of internet congestion and enabled it to survive a major traffic surge in 1988-89 without collapsing. Jacobson is currently a research fellow at PARC, the company that invented ethernet, and is warning telcos that new problems lie on the horizon.
...Thanks to the strain on their networks, telcos are well aware of the content revolution underway; however, Jacobson said the 'fixes' they have used to handle the shift will not last forever. ...The ENC has brought together a range of partners to work on PARC’s answer to this problem: content-centric networking."
Thinfilm Wins IDTechEx Product Development Award for World’s First Printed Addressable Memory
4 April 2012 | Printed Electronics Now
"Thinfilm Addressable Memory, the result of an extensive collaboration involving PARC, a Xerox company, Solvay and Polyera, is a significant step toward the Internet of Things (IoT), a technology trend identified by Gartner as one of the Top 10 Strategic Trends of the decade."
Can new CEOs fix H-P, RIM, and Yahoo?
Over the last few weeks, new chiefs at three once pioneering tech companies...have begun making drastic moves and tough choices as they try to turn around the tarnished giants.
3 April 2012 | WSJ MarketWatch
by Therese Poletti
"'In the beginning, products are too expensive...The technology is always more than what people can use,' said Clayton Christensen, the author of The Innovator’s Dilemma and other books, who spoke to a packed house at PARC in Palo Alto, Calif. last week. 'There are always, though, a few nerds — like here — who will never be satisfied.'"
Data 2.0 Summit Explores the Big Data, Social Data, and Open Data Revolution
...speakers from over 80 companies discuss why cloud data is the next $100 billion dollar industry.
2 April 2012 | release
by Data 2.0 Summit
"Highlighting the Data 2.0 Summit are speakers including: Jim Fowler, Co-Founder of Jigsaw.com (now Data.com); Bram Cohen, founder of BitTorrent; Gil Elbaz, founder and CEO of Factual; as well as executives from PARC (a Xerox Company), 10gen, Hadoop, DataStax, Intuit, Dun & Bradstreet, RapLeaf, GNIP, Mashery, RadiumOne, Kaggle, Cloudera, MTV Networks, Experian, Bizo, BlueKai, and Walmart Labs."
How To Get From A Great Idea To Actual Innovation
There's a tendency for all of us to glorify the ideation process when in fact it's the reduction to practice that's perhaps more important, says Stephen Hoover, CEO of PARC, a Xerox company.
30 March 2012 | Fast Company [invited/ guest contributed]
by Jocelyn Hawkes
"'You'd think we'd have a really complex answer for this one, given that PARC is in the business of breakthroughs... But for me, it's really simple and can even be captured in one phrase: Inventions with impact. As in impact on people, our clients' businesses, and the world. In whatever forms it takes.'"
Building content smarts into the network
PARC - the company that invented the mouse/pointer/icon combination you're probably using to navigate this story - has just launched a three letter acronym: the Emerging Network Consortium (ENC)
29 March 2012 | TelecomTV
by Ian Scales
"In essence, today's Internet of computers just talking to each other is so 'yesterday'. Tomorrow's evolved Internet will need to be all about shifting an ever-increasing flood of video efficiently and securely - the current Internet is not architected to cope."
How Super-Connectivity Kills Economics
The result of increased connectivity has been a more volatile and less predictable economy -- and theories that no longer apply to our frenzied world.
20 March 2012 | The Atlantic
by Bill Davidow
"I'm using the words positive feedback in an engineering sense... Here's where economists come in. Positive feedback greatly magnifies the differences between reality and idealistic theory. As W. Brian Arthur, a visiting researcher at PARC points out, 'conventional economic theory tends to simplify its questions in order to seek analytical solutions'."
Global industry collaboration key focus for China
20 March 2012 | pv magazine: Photovoltaic Markets & Technology
by Becky Stuart
"Another newcomer to the Chinese solar scene is PARC… Scott Elrod, vice president and director of the hardware systems lab explained that the company is focused on the cleantech industry, and works with companies in Europe, the U.S. and Asia. PARC specializes in advanced cell architecture, and particularly focuses on photovoltaic cell printing, metallization, grid lines, laser processing and point contacts."
Materials Research Society Announces 2012 MRS Fellows
Twenty-eight honored for distinguished research accomplishments and contributions to the advancement of materials research
19 March 2012 | release
"The Materials Research Society (MRS) will recognize the following 28 members as Fellows of the Materials Research Society at the 2012 MRS Spring Meeting in San Francisco. This recognition honors MRS members who are notable for their distinguished accomplishments and their outstanding contributions to the advancement of materials research, worldwide... "
John Northrup, PARC, a Xerox company -- "For guiding insights based on first-principles calculations of total energies and band structures related to atomic arrangements in semiconductor materials, particularly on surfaces, heterointerfaces, dislocations, and chemical defects"
Can ARPA-E build a bridge across the 'Valley of Death'?
6 March 2012 | E&E News
by Umair Irfan
"PARC is investigating clean-tech, using its expertise in printing to print better solar cells and more energy-dense lithium ion batteries... [Scott Elrod] explained that the company is going after energy investments, including power generation, because it's an emerging market that's here to stay. The company received some funding from DOE, but not under ARPA-E."
The Culture of Innovation
What Makes San Francisco Bay Area Companies Different?
1 March 2012 | Booz & Company
by with Bay Area Council Economic Institute
"The most recent incarnation of PARC, Xerox's storied Silicon Valley research facility, is an example. PARC is now a separate division of Xerox, with a mission to innovate not just for the benefit of theparent company, but also for other companies and the government..."
Reinventing energy at ARPA-E: Plastic light concentrator [photos]
28 February 2012 | CNET
by Martin La Monica
"The ARPA-E Energy Innovation Summit brings a number of startups but a large portion of the exhibitors are from national labs, universities, and research organizations. PARC, which is a Xerox company, has an energy research arm and is displaying this solar concentrator. It reflects light with dies in a sheet of plastic and then directs it up through the Fresnel lens on the top. The idea is to manufacture this at very small scale so that you could use sheets of plastic with this design embedded in it to reflect light cheaply."
Wanna Manage The Innovation Process? Focus On Planning Scenarios, Not Fighting Fires [PARC comment]
22 February 2012 | Fast Company Co.Design
by Jeffrey Phillips
article excerpt: "Perhaps the most important transition point is between idea selection and product development. History is replete with examples of organizations that generated hundreds of great ideas that were never developed or implemented. ...Scenario planning isn’t difficult and it is a great tool to begin to anticipate possible futures."
PARC comment excerpt: "Sure, scenario planning is a useful tool, and great for helping companies innovate when they know where they want to go. But the reality of innovation is that people in boardrooms and laboratories don't decide what's successful in the marketplace: people do. That's why incorporating human factors insights from social scientists and ethnographic observations of people in context (which reveal what people do, not just what they say they do) can help companies determine where they SHOULD go. In other words: don't just focus on solving the problem 'right', but focus on solving the 'right' problem."
Meshin Introduces Recall Into The Android Market
[and] 10 Questions With Meshin CEO Chris Holmes
22 February 2012 | The Droid Guy
"…Meshin have introduced another great app to the Android Market. Our Apps Editor… has his own way of reviewing apps, for me though most apps that I consider 'best' are apps that qualify as productive or business. Meshin Recall is one of those apps. It integrates with your Evernote account and all, or as many of, your calendars that you want."
"Meshin came out of PARC with their biggest chunk of funding coming from Xerox..."
The perils of Farmville: A look into the social gaming phenomenon [audio]
15 February 2012 | WHYY Radio
by Marty Moss-Coane
"Zynga, a social games company that has created hits like Farmvilleand Words With Friends, made headlines recently after Facebook released data indicating that Zynga is responsible for about 12 percent of its annual revenue... Generating billions of dollars and claiming over 50 million users, they are extremely popular and an important part of the gaming industry. But these types of games have been embroiled in a debate...
We also here from Nick Yee of PARC, who studies player motivations and the psychological implications of social gaming."
DoD Taps PARC To Help Detect Insider Threats
PARC, famous for its innovations, will develop technology for the Department of Defense that aims to identify inside security threats, using behavioral data, social networks, and other sources.
15 February 2012 | InformationWeek
by Elizabeth Montalbano
"PARC...is spearheading a new effort called the Graph Learning for Anomaly Detection using Psychological Context (GLAD-PC). The project will leverage large-scale behavioral data sets as well as information from social networks and other sources to determine when someone inside the military could pose a security risk.
...The DoD has awarded PARC $3.5 million for its role in the project, and the technology developed could have commercial potential after it's deployed within the government."
The Perils and Pleasures of Online Gaming for Married Life
14 February 2012 | Scientific American
by Ferris Jabr
"...Nick Yee of PARC in California has surveyed more than 35,000 players of massively multiplayer online role-playing games (MMORPGs), such as World of Warcraft. He has found that only 25 percent of MMORPG players are teenagers. What’s more, nearly 36 percent of players are married and 22 percent have children."
Love and Warcraft: Spouses Being Pushed Aside For Video Games
14 February 2012 | U.S. News & World Report
by Jason Koebler
"A survey has found an increasing number of spouses who don’t play video games are becoming 'gaming widows', seeing their significant other spend all their time in online worlds.
...Nick Yee, a research scientist at PARC who focuses on social interactions in virtual environments, says the findings aren't surprising..."
A Revolution of Machines Quietly Hums
9 February 2012 | New York Times
by Chrystia Freeland
"Mr. Arthur’s contention is that a second, machine-to-machine economy is emerging and that it will bring deep economic, social and political change comparable to the transformation wrought by the Industrial Revolution."
Progress in Printed Electronics: An Interview with PARC’s Janos Veres [podcast]
31 January 2012 | ElectroIQ
by Pete Singer, Solid State Technology
"PARC is a pioneer in the development and commercialization of thin film transistors, circuits, and sensors. With a 40 year history of commercial innovation, PARC scientists have a deep knowledge of printing technology applied in domains such as displays, image sensors, and medical sensors, PARC's technical expertise and facility support printed dielectrics, nanoparticle metals, organic, oxide, and silicon (amorphous, polycrystalline, printed nanowire) semiconductors. Solid State Technology editor Pete Singer caught up with Janos Veres, area manager for printed electronics in the electronic materials and devices laboratory at PARC."
Printed Stickers Designed to Monitor Food Temperatures
Effort aims to merge technology from four companies to create the first sticker with all-printed electronics.
30 January 2012 | Technology Review
by David Talbot
"A plastic temperature-recording sticker that could provide detailed histories of crates of food or bottles of vaccine would be the first to use all-printed electronics components—including memory, logic, and even the battery. The cost per sticker could be only 30 cents or less.
Thin Film Electronics, based in Oslo, Norway, aims to marry the company's printed memory with printed transistors from PARC in Palo Alto, California; a printed temperature sensor from PST Sensors, a spin-off from the University of Cape Town in South Africa; and a printed battery from Imprint Energy, a spin-off from the University of California, Berkeley. The first prototype using all the components is expected later this year."
Printable smart tags could link carrots to the internet of things
25 January 2012 | SlashGear
by Chris Davies
"The culmination of several decades of R&D by ThinFilm Electronics, with some help from PARC’s printed transistors, the multilayer tags combine a year’s worth of battery power, sensors and a small display, and will initially be used to show a temperature record of perishable food and medications.
...by adding in PARC printed transistors, meanwhile, the tags can collect information themselves and process it."
State of Green Business 2012
[invited/ guest contributed]
18 January 2012 | GreenBiz.com
by Scott Elrod
"Someone at PARC once famously quoted, 'The best way to predict the future is to invent it.' When that concept is applied to cleantech – where the future is focused on deploying solutions at a massive scale, and where there is no Moore's Law for PV – I'd say the best way to predict the future is to 'innovate' it."
Man vs. Machine: Behind the Jobless Recovery
17 January 2012 | Wall Street Journal
by Timothy Aeppel
"The trend toward using labor-saving machines and software isn't limited to factories. W. Brian Arthur, an economist at PARC, says businesses are increasingly using computers and software in the place of people in the nation's vast service sector. Many companies, for instance, use automation to process orders or send bills. 'It's not just machines replacing people, though there's some of that,' Mr. Arthur says. 'It's much more the digitization of the whole economy.'"
Venture capitalists need to put their money on real risk [PARC comment]
11 January 2012 | Harvard Business Review
by Bruce Gibney and Ken Howery
article excerpt: "It's time for VCs to return to boldness. We must find and help build the revolutionary startups that will generate transformational change and create billions in value. That is where the returns lie."
PARC comment excerpt: "We'd like to point out, though, that there are problems that are simply too big and complex for any one type of entity... So if VCs and startups want to play a role in fostering disruptive change, they need to connect the players, beyond their typical networks. Besides enabling access to expertise and resources not otherwise available to small companies, PARC for example helps create the partnerships and ecosystem necessary to solve big, complex problems."
It’s a new day at the PARC
6 January 2012 | Silicon Valley / San Jose Business Journal
by Diana Samuels
"'It's amazing from a small company's point of view to work with these guys because you have ideas that you want to see as an extension of your product and some of these research centers, amazingly enough, are working on these concepts,' Pfeiffer [CTO of Power Assure] said. 'You can find really amazing case studies, research that you can then leverage for your own development.'"