Action ethnography: how corporations are using it (panel discussion)
Addressing the theme of the conference, 'Bottom-Up Technology Forecasting: Putting People at the Center,' we describe how ethnographers look at the world of consumers and products, and what perspectives they bring to design that may be unique, as well as some of the challenges.
Dalal, B. Action ethnography: how corporations are using it (panel discussion). 2006 Institute for the Future Technology Horizons Fall Exchange; 2006 November 6-8; Redwood City; CA; USA.