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Ethnography and the evolution of pattern recognition


Ethnography in Corporations is a hot topic that we propose to explore in two Panel Sessions, followed by a Round Table. In the Panels, 12 expert practitioners discuss some of the fundamental issues they confront in their work on a daily basis. The format consists of spirited (but paperless) exchanges where two interlocutors take on a particular issue from a different point of view. This will be followed by audience participatory discussion. These encounters are specifically NOT meant to be confrontational, but are presented in the spirit of positioning complementary approaches within a broader universe of ethnographic methodology and theory.


Jordan, B. Ethnography and the evolution of pattern recognition. Panel on Corporate Ethnography: Issues and Challenges at the Annual Meeting of the Society for Applied Anthropology (SfAA); 2011 March 31 - April 2; Seattle, WA.