Online gaming motivations scale: development and validation

• ACM Conference on Human Factors in Computing Systems (CHI 2012)

Understanding gaming motivations is important given the growing trend of incorporating game-based mechanisms in non-gaming applications. In this paper, we describe the development and validation of an online gaming motivations scale based on a 3-factor model. Data from 2,072 US participants and 645 Hong Kong and Taiwan participants is used to provide a cross-cultural validation of the developed scale. Analysis of actual in-game behavioral metrics is also provided to demonstrate predictive validity of the scale.

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citation

Yee, N.; Ducheneaut, N.; Nelson, L. Online gaming motivations scale: development and validation. Proceedings of the ACM International Conference on Human Factors in Computing Systems (CHI 2012); 2012 May 5-10; Austin, TX. NY: ACM; 2012; 2803-2806.

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Copyright © ACM, 2012. This is the author's version of the work. It is posted here by permission of ACM for your personal use. Not for redistribution. The definitive version was published in ACM Conference on Human Factors in Computing Systems (CHI 2012) http://dx.doi.org/10.1145/2207676.2208681