Market Opportunity Discovery
A deep understanding of human perception and behavior in practice is essential to profitable innovation. PARC draws on human factors insights to help you identify unmet needs and create offerings in new and existing markets. We combine the capabilities of an R&D lab, a usability research firm, a design agency, and consumer behavior experts. With such cross-disciplinary perspectives focused simultaneously on your objectives, you can discover and validate concepts faster, gain early market advantage, or leapfrog your competitors.