While global publishing company DNP had a long history of delivering information on paper and other materials, it wanted to capitalize on the emerging trend of delivering information in digital formats.
Based on observations of how Filoli visitors naturally engaged with audio guidebooks, PARC ethnographers realized that visitors wanted to listen to descriptive information together and share “listening spaces” with each other.
The projector industry has matured. Despite the increased number of competitors and need for differentiation, innovations have focused only on incremental improvements or component technologies.
If Xerox could leverage service technicians' tacit and socially shared experiences into a codified expert system, it would help improve services, revenues, and customer satisfaction.
Ethnographic insights have the power to fundamentally change perceptions, but it is often difficult to share observation-based insights out of context, and many clients don’t have the time to participate in workshops to absorb insights. PARC's Rapid Ethnographic Assessment and Communication Technique (REACT) compresses the ethnography process into a relatively short period of time and delivers findings that are essentially "self-presenting"…
To better serve customers, reduce training costs, and increase revenue, a Fortune 500 company wanted to consolidate its fragmented call-center operations to provide a single face to customers.
Sony wanted to explore how people use technology to connect and share experiences and what this could mean for future consumer products and experiences.
Motorola wanted to investigate sharing practices among family and friends, so it could develop personalized communications applications that helped people maintain and enhance their social bonds.
PARC has developed the Filament Extension Atomizer (FEA) to address problems arising from difficult to spray materials. This technology is capable of spraying materials previously either difficult or impossible to spray for a wide range of applications including spray coating, particle creation, spray drying, drug delivery, or powder coatings.
Metamaterials (i.e., engineered electromagnetic structures), are poised to disrupt industries, create entirely new markets, and change society. The ability to design and fabricate materials with new functionalities opens the door to a new world of possibilities ¾it is now possible to realize Harry Potter’s invisibility cloak and optical black holes, which we once thought was impossible. Beyond the realms of science fiction, metamaterials can be tailored to either augment the functionality of existing devices or create new devices with superior performances.