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While BASF has significant chemistry expertise, it needed to integrate electronics into its materials to capture value-added opportunities with customers in the display market.
Creating a new media business opportunity and technology platform
Dai Nippon Printing
While global publishing company DNP had a long history of delivering information on paper and other materials, it wanted to capitalize on the emerging trend of delivering information in digital formats.
Entering an emerging product market through IP and new technology capability transfer
Dowa Electronics Materials
Dowa had significant materials expertise and in-house R&D, but lacked the knowledge to manufacture and develop an emerging product category of LED-based products.
Designing a more engaging visitor experience
Based on observations of how Filoli visitors naturally engaged with audio guidebooks, PARC ethnographers realized that visitors wanted to listen to descriptive information together and share “listening spaces” with each other.
Motorola wanted to investigate sharing practices among family and friends, so it could develop personalized communications applications that helped people maintain and enhance their social bonds.
Going beyond usability and incremental innovation to target new markets
NEC Display Solutions
The projector industry has matured. Despite the increased number of competitors and need for differentiation, innovations have focused only on incremental improvements or component technologies.
Pioneering and deploying a breakthrough consumer product
Powerset (now part of Microsoft)
The founders of startup Powerset, Inc., were convinced that there had to be a better way for consumers to search the web.
Sony wanted to explore how people use technology to connect and share experiences and what this could mean for future consumer products and experiences.
The U.S. Army had achieved the ability to detect bioagents in lab fluids -- but doing so in dispersed water samples in the field involved greater challenges.
PARC scientists delivered the key components for a tape-like blast dosimeter with integrated memory, control electronics, and multiple sensors – which could be fabricated through printing techniques or be compatible with roll-to-roll processing (key for enabling the novel form factors and low cost), and be customized to specific application needs.
Harnessing communal expertise sharing to enhance services
If Xerox could leverage service technicians' tacit and socially shared experiences into a codified expert system, it would help improve services, revenues, and customer satisfaction.
Transforming employee learning and customer service practices
To better serve customers, reduce training costs, and increase revenue, a Fortune 500 company wanted to consolidate its fragmented call-center operations to provide a single face to customers.
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"By partnering with an outside institution like PARC, it forced us to consider ideas that might have been dismissed had they been born internally." — Hitoshi Matsumoto, President, Fujitsu Laboratories America
"The ethnographic approach was significant. They are able to create original solutions, and develop prototype systems that exceed the ability of competitors." — Fumio Saito, General Manager, Dai Nippon Printing
"We were truly impressed by PARC's deep expertise and how they approached, and accomplished, this challenging task." — Dr. Stephan Klotz, Director of Printed Electronics, BASF Future Business
"We are pleased with how smoothly the two companies worked together to develop a partnering arrangement that aligns the long-term interests of both, as well as capture opportunities for government funding not typically available to a startup." — Brad Wurtz, CEO, Power Assure
"The findings were persuasive and the process was efficient for our needs – we would gladly work with PARC again." — Crysta Metcalf, Manager of Experience Research, Motorola Applied Research Center
"PARC has a practical recipe for working in commercial arrangements. I was surprised at how easy it was to put an agreement together regarding IP (being able to clearly define ahead of time what/whose IP and what is shared), and then the openness to go in and solve problems together in that spirit." — Brad Wurtz, CEO, Power Assure
"We gained a unique breakthrough natural language technology, a partnership with a world-class research organization, and a competitive position that we could leverage within the search industry and beyond." — Steve Newcomb, co-founder, Powerset