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case studies
Creating a new media business opportunity and technology platform
Dai Nippon Printing
While global publishing company DNP had a long history of delivering information on paper and other materials, it wanted to capitalize on the emerging trend of delivering information in digital formats.
Pioneering and deploying a breakthrough consumer product
Powerset (now part of Microsoft)
The founders of startup Powerset, Inc., were convinced that there had to be a better way for consumers to search the web.
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"With the support of PARC, in just 18 months SolFocus has launched its first product, is developing the next-generation technology, has installed multiple test sites, and is setting the standard in CPV technology." — Gary Conley, CEO, SolFocus
"The ethnographic approach was significant. They are able to create original solutions, and develop prototype systems that exceed the ability of competitors." — Fumio Saito, General Manager, Dai Nippon Printing
"We gained a unique breakthrough natural language technology, a partnership with a world-class research organization, and a competitive position that we could leverage within the search industry and beyond." — Steve Newcomb, co-founder, Powerset
"The findings were persuasive and the process was efficient for our needs – we would gladly work with PARC again." — Crysta Metcalf, Manager of Experience Research, Motorola Applied Research Center
"We are pleased with how smoothly the two companies worked together to develop a partnering arrangement that aligns the long-term interests of both, as well as capture opportunities for government funding not typically available to a startup." — Brad Wurtz, CEO, Power Assure