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Uncovering new ways people use technology to connect

Uncovering new ways people use technology to connect
Sony

Sony wanted to explore how people use technology to connect and share experiences and what this could mean for future consumer products and experiences. 

 

 

 

"With the support of PARC, in just 18 months SolFocus has launched its first product, is developing the next-generation technology, has installed multiple test sites, and is setting the standard in CPV technology." — Gary Conley, CEO, SolFocus

 

"The ethnographic approach was significant. They are able to create original solutions, and develop prototype systems that exceed the ability of competitors." — Fumio Saito, General Manager, Dai Nippon Printing

 

"We gained a unique breakthrough natural language technology, a partnership with a world-class research organization, and a competitive position that we could leverage within the search industry and beyond." — Steve Newcomb, co-founder, Powerset

 

"The findings were persuasive and the process was efficient for our needs – we would gladly work with PARC again." — Crysta Metcalf, Manager of Experience Research, Motorola Applied Research Center

 

"We are pleased with how smoothly the two companies worked together to develop a partnering arrangement that aligns the long-term interests of both, as well as capture opportunities for government funding not typically available to a startup." Brad Wurtz, CEO, Power Assure

 

"We were truly impressed by PARC's deep expertise and how they approached, and accomplished, this challenging task." — Dr. Stephan Klotz, Director of Printed Electronics, BASF Future Business